As marketers, we’re constantly measuring the ratio of effort to impact, and making the requisite trade-offs in time, staff and budget to achieve our...
Five Ways Retail Marketers Can Stay Relevant in the Age of Amazon
To many retail marketers today, Amazon.com seems unstoppable. The website that ate retail has overtaken a fellow titan, Wal-Mart, as the second-largest...
What Do Retail Bank Closures Tell Us About Customer Expectations?
There’s a popular narrative surrounding the current state of retail banking, and it goes something like this: millennials are turning to mobile...
How eBay's New Personalization Feature Drives Conversions
eBay, one of the earliest and most well-known eCommerce innovators, has a problem: there are too many different items for sale on the platform. 1.1...
Practical Machine Learning: The Use Case in Retail Banking
Despite all of the buzz about machine learning and AI, it’s still relatively rare to see concrete examples of practical machine learning in action,...
Going Direct-to-Consumer? A Primer for Marketers.
Brands selling direct to consumers (D2C) is not a new concept, however in the past few years we’ve seen explosive growth in this strategy. For decades,...
What's in a Name: Ada the Machine Learning Suite
This week we introduced a machine learning suite of predictive marketing models, and we named the suite Ada. The suite is named after Ada Lovelace, who...
Three Things Retailers Need to Properly Segment Customer Data
Most marketers, especially those in the retail industry, understand the importance and value of customer segmentation and personalization. However,...
Looking for Holiday Season Success in 2017? Go Mobile (and Personalized)
The only things that holiday shoppers want this year are personalization, convenience and mobile — in short, everything — but if you’re a retailer and...
