Brands selling direct to consumers (D2C) is not a new concept, however in the past few years we’ve seen explosive growth in this strategy. For decades,...
What's in a Name: Ada the Machine Learning Suite
This week we introduced a machine learning suite of predictive marketing models, and we named the suite Ada. The suite is named after Ada Lovelace, who...
Three Things Retailers Need to Properly Segment Customer Data
Most marketers, especially those in the retail industry, understand the importance and value of customer segmentation and personalization. However,...
Looking for Holiday Season Success in 2017? Go Mobile (and Personalized)
The only things that holiday shoppers want this year are personalization, convenience and mobile — in short, everything — but if you’re a retailer and...
QuickPivot Recognized as a Top 20 Most Promising CRM Solution of 2017
Originally distributed April 4, 2017 by CIOReview
3 Ways Voice-Activated Shopping will Shake Retail Marketing
The year 2016 was a revelation in terms of consumer exposure to voice-activated shopping. Amazon reported that sales of its Echo devices in 2016...
