As marketing evolves and technological infrastructure becomes a key element to its success, a close relationship between IT and Marketing teams becomes...
How to Make Your MarTech Stack More Manageable
It seems like the age of consolidation is upon us.
The latest MarTech Landscape features over 6800 MarTech vendors (despite being called the MarTech...
Customer Data Platforms: Not Just For Marketers
If you’re of a certain vintage (cough, cough), you may remember a TV ad for Florida orange juice, attempting to expand its appeal (and sales) with the...
Competing with Amazon: How retailers can use their customer data
To any retailer, Amazon is scary. How can retailers really fight back?
Effort to Impact: What's Your Ratio?
As marketers, we’re constantly measuring the ratio of effort to impact, and making the requisite trade-offs in time, staff and budget to achieve our...
Five Ways Retail Marketers Can Stay Relevant in the Age of Amazon
To many retail marketers today, Amazon.com seems unstoppable. The website that ate retail has overtaken a fellow titan, Wal-Mart, as the second-largest...
What Do Retail Bank Closures Tell Us About Customer Expectations?
There’s a popular narrative surrounding the current state of retail banking, and it goes something like this: millennials are turning to mobile...
How eBay's New Personalization Feature Drives Conversions
eBay, one of the earliest and most well-known eCommerce innovators, has a problem: there are too many different items for sale on the platform. 1.1...
Practical Machine Learning: The Use Case in Retail Banking
Despite all of the buzz about machine learning and AI, it’s still relatively rare to see concrete examples of practical machine learning in action,...
