For the past decade we’ve heard the same mantra: “the right product, for the right person, at the right time”. And for a while, performing basic...
Let's Get Personal With Customer Data
You open your inbox and see an offer from a retailer you know. Which would you be more likely to respond to? A flashy-looking but generic coupon or a ...
Bridge the Gap Between Marketing and IT with a Customer Data Platform
In a previous blog post, we discussed how important a close relationship between IT and Marketing teams has become, and how the legacy relationship...
Navigating the DMP and CDP Landscape
What is a customer data platform?
A customer data platform (CDP) ingests all enterprise data sources and types (i.e., first- or third-party data,...
IT and Marketing: How to Go from Frenemies to Friends
As marketing evolves and technological infrastructure becomes a key element to its success, a close relationship between IT and Marketing teams becomes...
How to Make Your MarTech Stack More Manageable
It seems like the age of consolidation is upon us.
The latest MarTech Landscape features over 6800 MarTech vendors (despite being called the MarTech...
Customer Data Platforms: Not Just For Marketers
If you’re of a certain vintage (cough, cough), you may remember a TV ad for Florida orange juice, attempting to expand its appeal (and sales) with the...
Competing with Amazon: How retailers can use their customer data
To any retailer, Amazon is scary. How can retailers really fight back?
Effort to Impact: What's Your Ratio?
As marketers, we’re constantly measuring the ratio of effort to impact, and making the requisite trade-offs in time, staff and budget to achieve our...
