We recently wrote about the importance of data quality to marketers, noting that high-quality customer data is an absolute necessity when trying to...
What Does Digital Transformation Mean to Marketers in 2021?
Digital transformation is a term that seems to be everywhere these days. But what does it mean exactly? And how does it impact marketers in 2021?
If...
Why Data Quality Must Be a Marketing Priority
There’s no doubt that data is critical for success in today's marketing world. All the personal information related to your organization’s target...
The 2021 Marketer's Wishlist: Customer Centricity, Personalization, and More
With the holiday season upon us, many of us are rushing around to get those last-minute gifts purchased and wrapped (or delivered). It got us to...
How Retailers Can Overcome the Loss of Third-Party Web Cookies
With Google following in the footsteps of Apple and Mozilla and phasing out support for third-party cookies in its Chrome browser by 2022, now is the...
Has the Rise of E-Commerce Turned Brick-and-Mortar into Haunted Houses?
It goes without saying that for the vast majority of people here in the U.S., and around the globe, COVID-19 has wreaked havoc on 2020 plans and...
2020 Holiday Shopping Predictions: What the Experts are Saying
It’s been a chaotic year for retailers (and consumers for that matter), with the COVID-19 pandemic disrupting normal consumer shopping behaviors and...
As Third-Party Cookies Crumble, What Will Take Their Place?
In January 2020, Google announced it was following in the footsteps of Apple and Mozilla and phasing out support for third-party cookies in its Chrome...
The Must-Have Technology in a B2C MarTech Stack in 2020
You rely on your marketing technology to optimize, amplify and measure your marketing processes every day. The software programs in your marketing...
