The Best Way to Bridge the Gap Between IT and Marketing? Implement a Customer Data Platform

In a previous blog post, we discussed how important a close relationship between IT and Marketing teams has become, and how the legacy relationship...

Navigating the DMP and CDP Landscape

What Is a Data Management Platform?

IT and Marketing: How to Go from Frenemies to Friends

As marketing evolves and technological infrastructure becomes a key element to its success, a close relationship between IT and Marketing teams becomes...

How to Make Your MarTech Stack More Manageable

It seems like the age of consolidation is upon us.

Customer Data Platforms: Not Just For Marketers

If you’re of a certain vintage (cough, cough), you may remember a TV ad for Florida orange juice, attempting to expand its appeal (and sales) with the...

Competing with Amazon: How retailers can use their customer data

To any retailer, Amazon is scary. How can retailers really fight back?

Effort to Impact: What's Your Ratio?

As marketers, we’re constantly measuring the ratio of effort to impact, and making the requisite trade-offs in time, staff and budget to achieve our...

David vs. Goliath: 5 Ways Retail Marketers Can Stay Relevant in the Age of Amazon

To many retail marketers today, Amazon.com seems unstoppable. The website that ate retail has overtaken a fellow titan, Wal-Mart, as the second-largest...

What Do Retail Bank Closures Tell Us About Customer Expectations? | QuickPivot Data Solutions

There’s a popular narrative surrounding the current state of retail banking, and it goes something like this: millennials are turning to mobile...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

A Customer Data Platform or Marketing Automation? Find Out Which One You Really Need.

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