3 Things Marketers Will Miss After Using a Customer Data Platform

It’s no longer a secret that a customer data platform helps marketers achieve a unified view of their customers and improves their day-to-day...

’AMP’ up your email marketing game

It’s no secret that email marketing is an important aspect of any retailer’s customer engagement strategy. A recent February 2019 report from market...

How to Build the Case for a CDP in Your Retail Organization

Interest in CDPs continues to accelerate, with more retailers realizing that traditional IT-led data management processes aren’t keeping pace with ...

Five Trends to Disrupt the Retail Industry in 2019

It’s 2019. Consumers are more informed than ever about their purchases and are dictating the shopping experiences that they want. For example, 78% of...

This time, it’s personal.

For the past decade we’ve heard the same mantra: “the right product, for the right person, at the right time”. And for a while, performing basic...

Let's Get Personal With Customer Data

You open your inbox and see an offer from a retailer you know. Which would you be more likely to respond to? A flashy-looking but generic coupon or a ...

Bridge the Gap Between Marketing and IT with a Customer Data Platform

In a previous blog post, we discussed how important a close relationship between IT and Marketing teams has become, and how the legacy relationship...

Navigating the DMP and CDP Landscape

What Is a Data Management Platform?

IT and Marketing: How to Go from Frenemies to Friends

As marketing evolves and technological infrastructure becomes a key element to its success, a close relationship between IT and Marketing teams becomes...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

A Customer Data Platform or Marketing Automation? Find Out Which One You Really Need.

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