First-Party Identity Resolution: What It Is & Why It's Important

Today’s consumer moves between multiple devices and channels all day long. They start their day on their mobile, then switch to a tablet on the...

Get the Party Started: Building a First-Party Data Strategy

Does your organization have a first-party data strategy yet? As the use of third-party cookies phases out (Google won’t support third-party cookies...

Successful Catalog Marketing Comes Down to the Data

Catalogs have been an effective means of engaging customers since Tiffany & Co. mailed the very first U.S. catalog in 1848. In the years since,...

How the COVID-19 Pandemic Changed Retail in Just One Year

If you’re like us, you were probably very surprised recently when reporting began on the one-year anniversary of the first COVID-19 lockdowns. We found...

Why Golden Records are Critical for Data-Driven Marketing

We recently wrote about the importance of data quality to marketers, noting that high-quality customer data is an absolute necessity when trying to...

What Does Digital Transformation Mean to Marketers in 2021?

Digital transformation is a term that seems to be everywhere these days. But what does it mean exactly? And how does it impact marketers in 2021?

If...

Why Data Quality Must Be a Marketing Priority

There’s no doubt that data is critical for success in today's marketing world. All the personal information related to your organization’s target...

The 2021 Marketer's Wishlist: Customer Centricity, Personalization, and More

With the holiday season upon us, many of us are rushing around to get those last-minute gifts purchased and wrapped (or delivered). It got us to...

How Retailers Can Overcome the Loss of Third-Party Web Cookies

With Google following in the footsteps of Apple and Mozilla and phasing out support for third-party cookies in its Chrome browser by 2022, now is the...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

A Customer Data Platform or Marketing Automation? Find Out Which One You Really Need.

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