If you've been following along with our blog, you've probably noticed we write a lot about the importance of customer data. But we do so for good...
Tips for Ecommerce Success Shared at MITX eCommerce Summit
It’s no secret that the changing wants and needs of today’s consumers have pushed the retail world heavily in the direction of online shopping, and...
Tips for Retaining Customers After the Holiday Season
With the busy 2019 holiday shopping season coming to a close, retailers can fully set their sights on executing their goals for 2020. While final...
The State of Customer Data Platforms in 2020
2019 was another big year for the customer data platform (CDP) industry. According to the CDP Institute, the number of worldwide CDP vendors increased...
Forever 21 Bankruptcy: A Scary Reminder of Retail Challenges
News of the Forever 21 bankruptcy filing in late September 2019 left the retail world a bit spooked, and for good reason. Just four years removed from...
How to Build a Customer-Centric Approach in Retail
As retailers look to gain a competitive advantage over their rivals in a today’s hyper-competitive environment, customer centricity -- the concept of...
Takeaways from the 2019 NEMOA Fall Summit
As anticipated, the 2019 NEMOA Fall Summit provided a great opportunity for marketers to gather and network while sharing insights and lessons learned...
2019 NEMOA Fall Summit Sessions to Attend
This Wednesday, Sept. 11, the 2019 NEMOA Fall Summit kicks off in Chicago, Illinois. The three-day gathering will bring together retail marketing...
A Look at the Impact of Tariffs on Retailers
The ongoing 'trade war' between the United States and China continues to cause concern in global markets. The recent announcement of additional tariff...
