It’s 2019. Consumers are more informed than ever about their purchases and are dictating the shopping experiences that they want. For example, 78% of...
This time, it’s personal.
For the past decade we’ve heard the same mantra: “the right product, for the right person, at the right time”. And for a while, performing basic...
Let's Get Personal With Customer Data
You open your inbox and see an offer from a retailer you know. Which would you be more likely to respond to? A flashy-looking but generic coupon or a ...
The Best Way to Bridge the Gap Between IT and Marketing? Implement a Customer Data Platform
In a previous blog post, we discussed how important a close relationship between IT and Marketing teams has become, and how the legacy relationship...
Navigating the DMP and CDP Landscape
What Is a Data Management Platform?
IT and Marketing: How to Go from Frenemies to Friends
As marketing evolves and technological infrastructure becomes a key element to its success, a close relationship between IT and Marketing teams becomes...
How to Make Your MarTech Stack More Manageable
It seems like the age of consolidation is upon us.
Customer Data Platforms: Not Just For Marketers
If you’re of a certain vintage (cough, cough), you may remember a TV ad for Florida orange juice, attempting to expand its appeal (and sales) with the...
Competing with Amazon: How retailers can use their customer data
To any retailer, Amazon is scary. How can retailers really fight back?
