Today’s consumer moves between multiple devices and channels all day long. They start their day on their mobile, then switch to a tablet on the...
Get the Party Started: Building a First-Party Data Strategy
Does your organization have a first-party data strategy yet? As the use of third-party cookies phases out (Google won’t support third-party cookies...
Successful Catalog Marketing Comes Down to the Data
Catalogs have been an effective means of engaging customers since Tiffany & Co. mailed the very first U.S. catalog in 1848. In the years since,...
How the COVID-19 Pandemic Changed Retail in Just One Year
If you’re like us, you were probably very surprised recently when reporting began on the one-year anniversary of the first COVID-19 lockdowns. We found...
Why Golden Records are Critical for Data-Driven Marketing
We recently wrote about the importance of data quality to marketers, noting that high-quality customer data is an absolute necessity when trying to...
What Does Digital Transformation Mean to Marketers in 2021?
Digital transformation is a term that seems to be everywhere these days. But what does it mean exactly? And how does it impact marketers in 2021?
If...
Why Data Quality Must Be a Marketing Priority
There’s no doubt that data is critical for success in today's marketing world. All the personal information related to your organization’s target...
The 2021 Marketer's Wishlist: Customer Centricity, Personalization, and More
With the holiday season upon us, many of us are rushing around to get those last-minute gifts purchased and wrapped (or delivered). It got us to...
How Retailers Can Overcome the Loss of Third-Party Web Cookies
With Google following in the footsteps of Apple and Mozilla and phasing out support for third-party cookies in its Chrome browser by 2022, now is the...
