Competing with Amazon: How retailers can use their customer data

To any retailer, Amazon is scary. How can retailers really fight back?

Effort to Impact: What's Your Ratio?

As marketers, we’re constantly measuring the ratio of effort to impact, and making the requisite trade-offs in time, staff and budget to achieve our...

David vs. Goliath: 5 Ways Retail Marketers Can Stay Relevant in the Age of Amazon

To many retail marketers today, Amazon.com seems unstoppable. The website that ate retail has overtaken a fellow titan, Wal-Mart, as the second-largest...

What Do Retail Bank Closures Tell Us About Customer Expectations? | QuickPivot Data Solutions

There’s a popular narrative surrounding the current state of retail banking, and it goes something like this: millennials are turning to mobile...

eCommerce News: eBay’s getting more personalized, and you can too | QuickPivot Data Solution

eBay, one of the earliest and most well-known eCommerce innovators, has a problem: there are too many different items for sale on the platform. 1.1...

Practical Machine Learning: The Use Case in Retail Banking

Despite all of the buzz about machine learning and AI, it’s still relatively rare to see concrete examples of practical machine learning in action,...

Going Direct-to-Consumer? A Primer for Marketers.

Brands selling direct to consumers (D2C) is not a new concept, however in the past few years we’ve seen explosive growth in this strategy. For decades,...

What's in a Name: Ada the Machine Learning Suite

This week we introduced a machine learning suite of predictive marketing models, and we named the suite Ada. The suite is named after Ada Lovelace, who...

Three Things Retailers Need to Properly Segment Customer Data

Most marketers, especially those in the retail industry, understand the importance and value of customer segmentation and personalization. However,...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

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