It’s no longer a secret that a customer data platform helps marketers achieve a unified view of their customers and improves their day-to-day...
’AMP’ up your email marketing game
It’s no secret that email marketing is an important aspect of any retailer’s customer engagement strategy. A recent February 2019 report from market...
How to Build the Case for a CDP in Your Retail Organization
Interest in CDPs continues to accelerate, with more retailers realizing that traditional IT-led data management processes aren’t keeping pace with ...
Five Trends to Disrupt the Retail Industry in 2019
It’s 2019. Consumers are more informed than ever about their purchases and are dictating the shopping experiences that they want. For example, 78% of...
This time, it’s personal.
For the past decade we’ve heard the same mantra: “the right product, for the right person, at the right time”. And for a while, performing basic...
Let's Get Personal With Customer Data
You open your inbox and see an offer from a retailer you know. Which would you be more likely to respond to? A flashy-looking but generic coupon or a ...
Bridge the Gap Between Marketing and IT with a Customer Data Platform
In a previous blog post, we discussed how important a close relationship between IT and Marketing teams has become, and how the legacy relationship...
Navigating the DMP and CDP Landscape
What Is a Data Management Platform?
IT and Marketing: How to Go from Frenemies to Friends
As marketing evolves and technological infrastructure becomes a key element to its success, a close relationship between IT and Marketing teams becomes...
