The past year has seen incredible disruption in the way companies do business – across all industries. The covid-19 pandemic is of course, the primary...

Today’s consumer moves between multiple devices and channels all day long. They start their day on their mobile, then switch to a tablet on the...

Does your organization have a first-party data strategy yet? As the use of third-party cookies phases out (Google won’t support third-party cookies...

Catalogs have been an effective means of engaging customers since Tiffany & Co. mailed the very first U.S. catalog in 1848. In the years since,...

If you’re like us, you were probably very surprised recently when reporting began on the one-year anniversary of the first COVID-19 lockdowns. We found...

We recently wrote about the importance of data quality to marketers, noting that high-quality customer data is an absolute necessity when trying to...

Digital transformation is a term that seems to be everywhere these days. But what does it mean exactly? And how does it impact marketers in 2021?

If...

There’s no doubt that data is critical for success in today's marketing world. All the personal information related to your organization’s target...

With the holiday season upon us, many of us are rushing around to get those last-minute gifts purchased and wrapped (or delivered). It got us to...