In a previous blog post, we discussed how important a close relationship between IT and Marketing teams has become, and how the legacy relationship...
Navigating the DMP and CDP Landscape
What Is a Data Management Platform?
IT and Marketing: How to Go from Frenemies to Friends
As marketing evolves and technological infrastructure becomes a key element to its success, a close relationship between IT and Marketing teams becomes...
How to Make Your MarTech Stack More Manageable
It seems like the age of consolidation is upon us.
Customer Data Platforms: Not Just For Marketers
If you’re of a certain vintage (cough, cough), you may remember a TV ad for Florida orange juice, attempting to expand its appeal (and sales) with the...
Competing with Amazon: How retailers can use their customer data
To any retailer, Amazon is scary. How can retailers really fight back?
Effort to Impact: What's Your Ratio?
As marketers, we’re constantly measuring the ratio of effort to impact, and making the requisite trade-offs in time, staff and budget to achieve our...
David vs. Goliath: 5 Ways Retail Marketers Can Stay Relevant in the Age of Amazon
To many retail marketers today, Amazon.com seems unstoppable. The website that ate retail has overtaken a fellow titan, Wal-Mart, as the second-largest...
What Do Retail Bank Closures Tell Us About Customer Expectations? | QuickPivot Data Solutions
There’s a popular narrative surrounding the current state of retail banking, and it goes something like this: millennials are turning to mobile...
