There’s no doubt that data is critical for success in today's marketing world. All the personal information related to your organization’s target...
The 2021 Marketer's Wishlist: Customer Centricity, Personalization, and More
With the holiday season upon us, many of us are rushing around to get those last-minute gifts purchased and wrapped (or delivered). It got us to...
How Retailers Can Overcome the Loss of Third-Party Web Cookies
With Google following in the footsteps of Apple and Mozilla and phasing out support for third-party cookies in its Chrome browser by 2022, now is the...
Has the Rise of E-Commerce Turned Brick-and-Mortar into Haunted Houses?
It goes without saying that for the vast majority of people here in the U.S., and around the globe, COVID-19 has wreaked havoc on 2020 plans and...
2020 Holiday Shopping Predictions: What the Experts are Saying
It’s been a chaotic year for retailers (and consumers for that matter), with the COVID-19 pandemic disrupting normal consumer shopping behaviors and...
As Third-Party Cookies Crumble, What Will Take Their Place?
In January 2020, Google announced it was following in the footsteps of Apple and Mozilla and phasing out support for third-party cookies in its Chrome...
The Must-Have Technology in a B2C MarTech Stack in 2020
You rely on your marketing technology to optimize, amplify and measure your marketing processes every day. The software programs in your marketing...
Five Cross-Channel Marketing Best Practices You Need to Follow
Today’s typical consumer researches and shops across many channels and devices: social media, web, catalog, in-store, mobile, laptop, etc. In fact,...
COVID-19 Has Accelerated the Need for Advanced Customer Segmentation
In QuickPivot’s 15+ years of existence, one truth that we’ve come to realize is that an impenetrable knowledge and understanding of customer behavior...
