The Importance of Strategic Customer Segmentation for Retailers

As most retail marketers understand, being able to easily access and interact with customer data is essential to creating effective campaigns and...

3 Things Marketers Will Miss After Using a Customer Data Platform

It’s no longer a secret that a customer data platform helps marketers achieve a unified view of their customers and improves their day-to-day...

’AMP’ up your email marketing game

It’s no secret that email marketing is an important aspect of any retailer’s customer engagement strategy. A recent February 2019 report from market...

How to Build the Case for a CDP in Your Retail Organization

Interest in CDPs continues to accelerate, with more retailers realizing that traditional IT-led data management processes aren’t keeping pace with ...

This time, it’s personal.

For the past decade we’ve heard the same mantra: “the right product, for the right person, at the right time”. And for a while, performing basic...

Oh, baby! Breaking down marketing silos with a CDP

When I first found out I was expecting – I was quick to try to hide clues from my friends and coworkers – cutting back on my morning caffeine habit and...

Three marketing mistakes that drive customers crazy

In a Frost and Sullivan study, it was determined that by 2020, customer experience will overtake price and product as the key brand differentiator....

The New Playing Field: Create Fan Engagement with First-Party Data

I’m from Indiana.  And with my heritage comes a natural predisposition to college basketball.

What Do Retail Bank Closures Tell Us About Customer Expectations?

There’s a popular narrative surrounding the current state of retail banking, and it goes something like this: millennials are turning to mobile...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

A Customer Data Platform or Marketing Automation? Find Out Which One You Really Need.

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