The Importance of an Optimized Omnichannel Customer Journey

If you are a marketer today, you know that your target audience is shopping across multiple digital and physical channels. In fact, research shows that

In a Crowded CDP Market, Look for Function over Flashiness

The COVID-19 pandemic will undoubtedly have a lasting impact on the customer mindset. Consumers have lost jobs, savings and trust, and their shopping...

Why Customer Analytics is So Important for Marketers

If you are a marketer, you know customer analytics are important.

According to the Gartner CMO Spend Survey 2019-2020, “marketing leaders highlight a...

How to Deliver the Personalized Experiences Consumers Want

According to Gartner, personalization is “the process of tailoring an experience or communication based on information a company has learned about an...

Customer Centricity vs. Customer Experience: Understanding the Difference

While the two terms sound similar at first glance, there’s a nuanced – but critical - difference between them. Both put the customer at the center. But...

Do You Know the Different Types of Customer Data?

If you've been following along with our blog, you've probably noticed we write a lot about the importance of customer data. But we do so for good...

Tips for Ecommerce Success Shared at MITX eCommerce Summit

It’s no secret that the changing wants and needs of today’s consumers have pushed the retail world heavily in the direction of online shopping, and...

Want to Build Brand Loyalty? Start With Data

When it comes to brand loyalty, the numbers speak for themselves. Loyal customers are the most profitable customers because they are cheaper to market...

Tips for Customer-Centric Marketing

Customer-centric marketing is the objective of successful, world-class organizations because it works – empowering marketing teams to target the right...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

A Customer Data Platform or Marketing Automation? Find Out Which One You Really Need.

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