Executing successful, revenue-impacting marketing campaigns all comes down to whether or not you have high-quality customer data. You can develop the...
The One Thing That No MarTech Company Wants to Admit
Marketing technology isn’t always the answer.
As a company that develops marketing technology, that can be hard to admit, but we pride ourselves on...
The New Frontier of Marketing Technology: The Customer Data Platform
For the past year, Google searches for “Customer Data Platform” have been steadily rising and the market for them has been quietly and quickly...
Marketer to Marketer: Taking Advantage of Excess Marketing Budget
If you’re one of the lucky marketers to have some excess budget at this point in the year, it’s time to figure out how to make the most of it! Extra...
What's in a Name: Ada the Machine Learning Suite
This week we introduced a machine learning suite of predictive marketing models, and we named the suite Ada. The suite is named after Ada Lovelace, who...
Three Things Retailers Need to Properly Segment Customer Data
Most marketers, especially those in the retail industry, understand the importance and value of customer segmentation and personalization. However,...
Looking for Holiday Season Success in 2017? Go Mobile (and Personalized)
The only things that holiday shoppers want this year are personalization, convenience and mobile — in short, everything — but if you’re a retailer and...
Is QuickPivot a Good Fit?
In today’s hyper-competitive digital marketing realm, businesses are investing substantial efforts and resources to retain and expand their existing...
Learning from Failure: The Upside of Downturn in Big Retail
Early 2017 has been eye-popping for big retail, with The Limited filing for Chapter 11 and iconic brands like Macy’s and Sears announcing major store...
