Brands selling direct to consumers (D2C) is not a new concept, however in the past few years we’ve seen explosive growth in this strategy. For decades,...
Direct Mail + Customer Data Platform = Pure Marketing Magic
The NEMOA Spring Summit, the catalog and eCommerce industry's biggest national summit, just ended today, and the days flew by. We had the chance to...
Three Signs you Need a Customer Data Platform
You may have heard that we joined the CDP Institute as a Gold Sponsor. Why? In recent years we’ve noticed that more and more brands have come to us...
Six Elements of High-Quality Customer Data
Executing successful, revenue-impacting marketing campaigns all comes down to whether or not you have high-quality customer data. You can develop the...
The One Thing That No MarTech Company Wants to Admit
Marketing technology isn’t always the answer.
As a company that develops marketing technology, that can be hard to admit, but we pride ourselves on...
The New Frontier of Marketing Technology: The Customer Data Platform
For the past year, Google searches for “Customer Data Platform” have been steadily rising and the market for them has been quietly and quickly...
Marketer to Marketer: Taking Advantage of Excess Marketing Budget
If you’re one of the lucky marketers to have some excess budget at this point in the year, it’s time to figure out how to make the most of it! Extra...
What's in a Name: Ada the Machine Learning Suite
This week we introduced a machine learning suite of predictive marketing models, and we named the suite Ada. The suite is named after Ada Lovelace, who...
Three Things Retailers Need to Properly Segment Customer Data
Most marketers, especially those in the retail industry, understand the importance and value of customer segmentation and personalization. However,...
