You may have heard that we joined the CDP Institute as a Gold Sponsor. Why? In recent years we’ve noticed that more and more brands have come to us...

Executing successful, revenue-impacting marketing campaigns all comes down to whether or not you have high-quality customer data. You can develop the...

Marketing technology isn’t always the answer.

As a company that develops marketing technology, that can be hard to admit, but we pride ourselves on...

For the past year, Google searches for “Customer Data Platform” have been steadily rising and the market for them has been quietly and quickly...

If you’re one of the lucky marketers to have some excess budget at this point in the year, it’s time to figure out how to make the most of it! Extra...

This week we introduced a machine learning suite of predictive marketing models, and we named the suite Ada. The suite is named after Ada Lovelace, who...

Most marketers, especially those in the retail industry, understand the importance and value of customer segmentation and personalization. However,...

The only things that holiday shoppers want this year are personalization, convenience and mobile — in short, everything — but if you’re a retailer and...

In today’s hyper-competitive digital marketing realm, businesses are investing substantial efforts and resources to retain and expand their existing...