“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” – Geoffrey Moore
5 Tips for a Successful CDP Implementation
You know that a customer data platform (CDP) can completely transform the way that marketers do their job, and fuel personalized marketing campaigns...
As Facebook Competition Heats Up, First-Party Data Value Rises
Earlier this month, Digiday reported on an interesting phenomenon sweeping across direct to consumer (DTC) brands’ marketing teams: they’ve started...
How Customer Data Helps Big Brands Respond to DTC Challengers
If you’ve spent time on any social media platform in the past few years, chances are you’ve seen ads for direct-to-consumer (DTC) brands. The success...
How a Customer Data Platform Enhances Marketing Automation
Marketing automation (MA) is one of the most commonly used marketing technologies. It has the potential to boost team productivity, improve customer...
Practical Machine Learning: The Use Case in Retail Banking
Despite all of the buzz about machine learning and AI, it’s still relatively rare to see concrete examples of practical machine learning in action,...
Top Resources on Customer Data Platforms
Check out the updated version of this blog post for 2019!
By now, you’ve probably heard or seen something about the emerging trend of Customer Data...
Going Direct-to-Consumer? A Primer for Marketers.
Brands selling direct to consumers (D2C) is not a new concept, however in the past few years we’ve seen explosive growth in this strategy. For decades,...
Direct Mail + Customer Data Platform = Pure Marketing Magic
The NEMOA Spring Summit, the catalog and eCommerce industry's biggest national summit, just ended today, and the days flew by. We had the chance to...
