Data-driven marketing is not a new concept, but we’ve come a long way from where we started. Not only are marketers being asked to justify their...

You open your inbox and see an offer from a retailer you know. Which would you be more likely to respond to? A flashy-looking but generic coupon or a ...

“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” – Geoffrey Moore

You know that a customer data platform (CDP) can completely transform the way that marketers do their job, and fuel personalized marketing campaigns...

Earlier this month, Digiday reported on an interesting phenomenon sweeping across direct to consumer (DTC) brands’ marketing teams: they’ve started...

If you’ve spent time on any social media platform in the past few years, chances are you’ve seen ads for direct-to-consumer (DTC) brands. The success...

Marketing automation (MA) is one of the most commonly used marketing technologies. It has the potential to boost team productivity, improve customer...

Despite all of the buzz about machine learning and AI, it’s still relatively rare to see concrete examples of practical machine learning in action,...

Check out the updated version of this blog post for 2019!

By now, you’ve probably heard or seen something about the emerging trend of Customer Data...