If you've been following along with our blog, you've probably noticed we write a lot about the importance of customer data. But we do so for good...
Tips for Ecommerce Success Shared at MITX eCommerce Summit
It’s no secret that the changing wants and needs of today’s consumers have pushed the retail world heavily in the direction of online shopping, and...
Want to Build Brand Loyalty? Start With Data
When it comes to brand loyalty, the numbers speak for themselves. Loyal customers are the most profitable customers because they are cheaper to market...
Improving Cross-Channel Marketing With Customer Data
Being successful in the marketing world today requires more attention to detail and advanced planning than ever before. It's not that the goals of...
Three Must-Have Customer Data Platform Features in 2020
Customer data platforms continue to grow in popularity because of how they support marketers and simplify data management. The growth in popularity has...
Three Things Marketers Must Do With Customer Data in 2020
Customer data analytics has completely changed how marketers do their jobs and has become critical in marketing's efforts to better connect with...
The State of Customer Data Platforms in 2020
2019 was another big year for the customer data platform (CDP) industry. According to the CDP Institute, the number of worldwide CDP vendors increased...
Data-driven Insights Help MacKenzie-Childs Increase Sales, Customer Acquisition
In late 2017, home décor retailer MacKenzie-Childs found itself at a bit of a crossroads. Business was good, but the company's leadership was not...
Demystifying Marketing Data Solutions
“We already have a data solution that stores and manages our customer data. We don’t need anything else!”
But is that truly the case? Do you have a...
