The Customer Data Platform Continues to Evolve

Have you recently been looking into ways to improve your marketing personalization or customer targeting capabilities? Or perhaps researching the...

In a Crowded CDP Market, Look for Function over Flashiness

The COVID-19 pandemic will undoubtedly have a lasting impact on the customer mindset. Consumers have lost jobs, savings and trust, and their shopping...

How Retailers Have Adapted During COVID-19 to Survive and Thrive

The COVID-19 pandemic has caused an unprecedented disruption to commerce and the retail industry. Retail sales dropped a record 16.4% in April...

Why Creating a Unified Customer View is a Priority for Digital Transformation

Digital transformation has been one of the most oft-referenced and widely implemented business trends of the last 20 or so years, and chances are it’s...

How Channel Integration Benefits Digitally Native Organizations

Over the last 15 years, the retail industry has undergone a major transformation thanks to the growing use of digital shopping channels by an...

Marketers Will Need Customer Data Analytics to Overcome COVID-19

Accurate and actionable customer data is the key to better marketing. This is true in ordinary times, but even more so during challenging ones, like...

Customer Centricity vs. Customer Experience: Understanding the Difference

While the two terms sound similar at first glance, there’s a nuanced – but critical - difference between them. Both put the customer at the center. But...

Do You Know the Different Types of Customer Data?

If you've been following along with our blog, you've probably noticed we write a lot about the importance of customer data. But we do so for good...

Tips for Ecommerce Success Shared at MITX eCommerce Summit

It’s no secret that the changing wants and needs of today’s consumers have pushed the retail world heavily in the direction of online shopping, and...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

A Customer Data Platform or Marketing Automation? Find Out Which One You Really Need.

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