Omnichannel marketing campaigns that integrate both online and offline channels ensure that your messaging reaches your customers on their preferred...
How Customer Data Management Impacts Marketing Performance
To carry out successful data-driven, customer-centric marketing campaigns, customer data management -- the practice of collecting, managing, analyzing,...
Transforming Your Data Into High-Quality Customer Records (VIDEO)
In the second video in our Cutting Through The Noise series we look at the importance of data quality and unified customer records (also known as...
Why Golden Records are Critical for Data-Driven Marketing
We recently wrote about the importance of data quality to marketers, noting that high-quality customer data is an absolute necessity when trying to...
Why Data Quality Must Be a Marketing Priority
There’s no doubt that data is critical for success in today's marketing world. All the personal information related to your organization’s target...
How Retailers Can Overcome the Loss of Third-Party Web Cookies
With Google following in the footsteps of Apple and Mozilla and phasing out support for third-party cookies in its Chrome browser by 2022, now is the...
As Third-Party Cookies Crumble, What Will Take Their Place?
In January 2020, Google announced it was following in the footsteps of Apple and Mozilla and phasing out support for third-party cookies in its Chrome...
Keep Siloed MarTech Data from Derailing Your Cross-Channel Marketing Strategy
More than any other point in time, marketing revolves around the consumer. Today’s consumers have more brands and goods to choose from than ever...
Five Cross-Channel Marketing Best Practices You Need to Follow
Today’s typical consumer researches and shops across many channels and devices: social media, web, catalog, in-store, mobile, laptop, etc. In fact,...
