Top Resources on Customer Data Platforms 2019

Around this time last year, we released our first ever Top Resources on Customer Data Platforms blog. At the time, CDP was an emerging trend that few...

Does your organization truly need a 360-degree customer view?

Historically, the role of marketing at retail and B2C brands was laser focused on creating product awareness in order to sell the product. However, as...

The Ultimate Guide to Customer Database Solutions

Data-driven marketing is not a new concept, but we’ve come a long way from where we started. Not only are marketers being asked to justify their...

Let's Get Personal With Customer Data

You open your inbox and see an offer from a retailer you know. Which would you be more likely to respond to? A flashy-looking but generic coupon or a ...

Three Important Questions a Customer Data Platform Helps Retailers Answer

“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” – Geoffrey Moore

5 Tips for a Successful CDP Implementation

You know that a customer data platform (CDP) can completely transform the way that marketers do their job, and fuel personalized marketing campaigns...

As Facebook Competition Heats Up, First-Party Data Value Rises

Earlier this month, Digiday reported on an interesting phenomenon sweeping across direct to consumer (DTC) brands’ marketing teams: they’ve started...

How Customer Data Helps Big Brands Respond to DTC Challengers

If you’ve spent time on any social media platform in the past few years, chances are you’ve seen ads for direct-to-consumer (DTC) brands. The success...

How a Customer Data Platform Enhances Marketing Automation

Marketing automation (MA) is one of the most commonly used marketing technologies. It has the potential to boost team productivity, improve customer...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

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