The Importance of Strategic Customer Segmentation for Retailers

As most retail marketers understand, being able to easily access and interact with customer data is essential to creating effective campaigns and...

Retail Use Cases for a Customer Data Platform

Today’s retailers are under immense pressure to deliver appealing experiences to their customers. Successful retail marketing now revolves around...

CDP vs. CRM: A Top Level Comparison

A New Approach to an Old Problem

Almost every company grapples with some version of the same challenge: how to use customer data collected from various...

Data Trumps Everything, and Other Takeaways from Digiday's Retail Summit

Last week, we had the pleasure of attending the Digiday Retail Summit in Austin, TX. We had a great time meeting some of the industry’s most...

Top Resources on Customer Data Platforms 2019

Around this time last year, we released our first ever Top Resources on Customer Data Platforms blog. At the time, CDP was an emerging trend that few...

Does your organization truly need a 360-degree customer view?

Historically, the role of marketing at retail and B2C brands was laser focused on creating product awareness in order to sell the product. However, as...

The Ultimate Guide to Customer Database Solutions

Data-driven marketing is not a new concept, but we’ve come a long way from where we started. Not only are marketers being asked to justify their...

Let's Get Personal With Customer Data

You open your inbox and see an offer from a retailer you know. Which would you be more likely to respond to? A flashy-looking but generic coupon or a ...

Three Important Questions a Customer Data Platform Helps Retailers Answer

“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” – Geoffrey Moore

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

A Customer Data Platform or Marketing Automation? Find Out Which One You Really Need.

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