Data-driven Insights Help MacKenzie-Childs Increase Sales, Customer Acquisition

In late 2017, home décor retailer MacKenzie-Childs found itself at a bit of a crossroads. Business was good, but the company's leadership was not...

Demystifying Marketing Data Solutions

“We already have a data solution that stores and manages our customer data. We don’t need anything else!”

But is that truly the case? Do you have a...

Integrating Direct Mail Into Your Digital Marketing Strategy

While digital marketing is all the rage today, direct mail marketing – which includes items like catalogs, coupons, flyers, and self-mailers –...

How a CDP Makes Unified Customer Data A Reality for all Retailers

To compete in a fast-paced and competitive market, odds are good that retail organizations are using a number of different systems in their day-to-day...

Bose, SoulCycle Execs Discuss Importance of Brand Loyalty

“Brand loyalty” is something retailers have always worked to achieve with their customers, dating back to days of storefront-only sales, but it can be...

The Importance of Strategic Customer Segmentation for Retailers

As most retail marketers understand, being able to easily access and interact with customer data is essential to creating effective campaigns and...

Retail Use Cases for a Customer Data Platform

Today’s retailers are under immense pressure to deliver appealing experiences to their customers. Successful retail marketing now revolves around...

CDP vs. CRM: A Top Level Comparison

A New Approach to an Old Problem

Almost every company grapples with some version of the same challenge: how to use customer data collected from various...

Data Trumps Everything, and Other Takeaways from Digiday's Retail Summit

Last week, we had the pleasure of attending the Digiday Retail Summit in Austin, TX. We had a great time meeting some of the industry’s most...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

A Customer Data Platform or Marketing Automation? Find Out Which One You Really Need.

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