Three Important Questions a Customer Data Platform Helps Retailers Answer

“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” – Geoffrey Moore

Your Successful Customer Data Platform Implementation: 5 Must-Have's to Make it Work

You know that a customer data platform (CDP) can completely transform the way that marketers do their job, and fuel personalized marketing campaigns...

As Facebook Competition Heats Up, First-Party Data is More Valuable Than Ever | QuickPivot Data Solution

Earlier this month, Digiday reported on an interesting phenomenon sweeping across direct to consumer (DTC) brands’ marketing teams: they’ve started...

How Customer Data Helps Big Brands Respond to DTC Challengers | QuickPivot Data Solution

If you’ve spent time on any social media platform in the past few years, chances are you’ve seen ads for direct-to-consumer (DTC) brands. The success...

How a Customer Data Platform Enhances Marketing Automation

Marketing automation (MA) is one of the most commonly used marketing technologies. It has the potential to boost team productivity, improve customer...

Practical Machine Learning: The Use Case in Retail Banking

Despite all of the buzz about machine learning and AI, it’s still relatively rare to see concrete examples of practical machine learning in action,...

Top Resources on Customer Data Platforms

By now, you’ve probably heard or seen something about the emerging trend of Customer Data Platforms (CDP), but you may not be entirely familiar with...

Going Direct-to-Consumer? A Primer for Marketers.

Brands selling direct to consumers (D2C) is not a new concept, however in the past few years we’ve seen explosive growth in this strategy. For decades,...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

A Customer Data Platform or Marketing Automation? Find Out Which One You Really Need.

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