Why Your Customer Data Might be Sabotaging Your Multichannel Marketing Strategy

 

In a recent blog post, we wrote about how to get all your marketing channels working together to seamlessly move your customers from one channel to...

Q&A: Improving Cross-Channel Marketing Efficiency for Better ROI

To be successful in the B2C marketing world in 2020 (and beyond), it's critical to engage your customers with personalized content and messaging that...

The Importance of an Optimized Omnichannel Customer Journey

If you are a marketer today, you know that your target audience is shopping across multiple digital and physical channels. In fact, research shows that

Why Creating a Unified Customer View is a Priority for Digital Transformation

Digital transformation has been one of the most oft-referenced and widely implemented business trends of the last 20 or so years, and chances are it’s...

How Channel Integration Benefits Digitally Native Organizations

Over the last 15 years, the retail industry has undergone a major transformation thanks to the growing use of digital shopping channels by an...

Tips for Customer-Centric Marketing

Customer-centric marketing is the objective of successful, world-class organizations because it works – empowering marketing teams to target the right...

Improving Cross-Channel Marketing With Customer Data

Being successful in the marketing world today requires more attention to detail and advanced planning than ever before. It's not that the goals of...

Takeaways from the 2019 NEMOA Fall Summit

As anticipated, the 2019 NEMOA Fall Summit provided a great opportunity for marketers to gather and network while sharing insights and lessons learned...

Data-driven Insights Help MacKenzie-Childs Increase Sales, Customer Acquisition

In late 2017, home décor retailer MacKenzie-Childs found itself at a bit of a crossroads. Business was good, but the company's leadership was not...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

A Customer Data Platform or Marketing Automation? Find Out Which One You Really Need.

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