Retail Use Cases for a Customer Data Platform

Today’s retailers are under immense pressure to deliver appealing experiences to their customers. Successful retail marketing now revolves around...

Three marketing mistakes that drive customers crazy

In a Frost and Sullivan study, it was determined that by 2020, customer experience will overtake price and product as the key brand differentiator....

How eBay's New Personalization Feature Drives Conversions

eBay, one of the earliest and most well-known eCommerce innovators, has a problem: there are too many different items for sale on the platform. 1.1...

How Customer Data Helps Big Brands Respond to DTC Challengers

If you’ve spent time on any social media platform in the past few years, chances are you’ve seen ads for direct-to-consumer (DTC) brands. The success...

How a Customer Data Platform Enhances Marketing Automation

Marketing automation (MA) is one of the most commonly used marketing technologies. It has the potential to boost team productivity, improve customer...

Bridging the Online-Offline Marketing Gap

It’s no secret that consumer shopping behavior has changed drastically over the past decade. Consumers are shopping continuously across digital and...

Top Resources on Customer Data Platforms

Check out the updated version of this blog post for 2019!

By now, you’ve probably heard or seen something about the emerging trend of Customer Data...

We Need Your Help: Take the State of Customer Data Survey

We just launched our State of Customer Data survey and need your help. Please take this anonymous survey!

Direct Mail + Customer Data Platform = Pure Marketing Magic

The NEMOA Spring Summit, the catalog and eCommerce industry's biggest national summit, just ended today, and the days flew by. We had the chance to...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

A Customer Data Platform or Marketing Automation? Find Out Which One You Really Need.

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