In a Frost and Sullivan study, it was determined that by 2020, customer experience will overtake price and product as the key brand differentiator....
How eBay's New Personalization Feature Drives Conversions
eBay, one of the earliest and most well-known eCommerce innovators, has a problem: there are too many different items for sale on the platform. 1.1...
How Customer Data Helps Big Brands Respond to DTC Challengers
If you’ve spent time on any social media platform in the past few years, chances are you’ve seen ads for direct-to-consumer (DTC) brands. The success...
How a Customer Data Platform Enhances Marketing Automation
Marketing automation (MA) is one of the most commonly used marketing technologies. It has the potential to boost team productivity, improve customer...
Bridging the Online-Offline Marketing Gap
It’s no secret that consumer shopping behavior has changed drastically over the past decade. Consumers are shopping continuously across digital and...
Top Resources on Customer Data Platforms
Check out the updated version of this blog post for 2019!
By now, you’ve probably heard or seen something about the emerging trend of Customer Data...
We Need Your Help: Take the State of Customer Data Survey
We just launched our State of Customer Data survey and need your help. Please take this anonymous survey!
Direct Mail + Customer Data Platform = Pure Marketing Magic
The NEMOA Spring Summit, the catalog and eCommerce industry's biggest national summit, just ended today, and the days flew by. We had the chance to...
Three Signs you Need a Customer Data Platform
You may have heard that we joined the CDP Institute as a Gold Sponsor. Why? In recent years we’ve noticed that more and more brands have come to us...
