Customer-centric marketing is the objective of successful, world-class organizations because it works – empowering marketing teams to target the right...
Improving Cross-Channel Marketing With Customer Data
Being successful in the marketing world today requires more attention to detail and advanced planning than ever before. It's not that the goals of...
Takeaways from the 2019 NEMOA Fall Summit
As anticipated, the 2019 NEMOA Fall Summit provided a great opportunity for marketers to gather and network while sharing insights and lessons learned...
Data-driven Insights Help MacKenzie-Childs Increase Sales, Customer Acquisition
In late 2017, home décor retailer MacKenzie-Childs found itself at a bit of a crossroads. Business was good, but the company's leadership was not...
2019 NEMOA Fall Summit Sessions to Attend
This Wednesday, Sept. 11, the 2019 NEMOA Fall Summit kicks off in Chicago, Illinois. The three-day gathering will bring together retail marketing...
Five Can't-Miss Sessions at eTail East 2019
eTail East 2019 kicks off in Boston, Mass., on Monday, August 19. The four-day event is one of the largest gatherings of retail-oriented professionals...
Integrating Direct Mail Into Your Digital Marketing Strategy
While digital marketing is all the rage today, direct mail marketing – which includes items like catalogs, coupons, flyers, and self-mailers –...
Bose, SoulCycle Execs Discuss Importance of Brand Loyalty
“Brand loyalty” is something retailers have always worked to achieve with their customers, dating back to days of storefront-only sales, but it can be...
Retail Use Cases for a Customer Data Platform
Today’s retailers are under immense pressure to deliver appealing experiences to their customers. Successful retail marketing now revolves around...
