eTail East 2019 kicks off in Boston, Mass., on Monday, August 19. The four-day event is one of the largest gatherings of retail-oriented professionals...
Integrating Direct Mail Into Your Digital Marketing Strategy
While digital marketing is all the rage today, direct mail marketing – which includes items like catalogs, coupons, flyers, and self-mailers –...
Bose, SoulCycle Execs Discuss Importance of Brand Loyalty
“Brand loyalty” is something retailers have always worked to achieve with their customers, dating back to days of storefront-only sales, but it can be...
Retail Use Cases for a Customer Data Platform
Today’s retailers are under immense pressure to deliver appealing experiences to their customers. Successful retail marketing now revolves around...
Three marketing mistakes that drive customers crazy
In a Frost and Sullivan study, it was determined that by 2020, customer experience will overtake price and product as the key brand differentiator....
How eBay's New Personalization Feature Drives Conversions
eBay, one of the earliest and most well-known eCommerce innovators, has a problem: there are too many different items for sale on the platform. 1.1...
How Customer Data Helps Big Brands Respond to DTC Challengers
If you’ve spent time on any social media platform in the past few years, chances are you’ve seen ads for direct-to-consumer (DTC) brands. The success...
How a Customer Data Platform Enhances Marketing Automation
Marketing automation (MA) is one of the most commonly used marketing technologies. It has the potential to boost team productivity, improve customer...
Bridging the Online-Offline Marketing Gap
It’s no secret that consumer shopping behavior has changed drastically over the past decade. Consumers are shopping continuously across digital and...
