In a recent blog post, we wrote about how to get all your marketing channels working together to seamlessly move your customers from one channel to...
Q&A: Improving Cross-Channel Marketing Efficiency for Better ROI
To be successful in the B2C marketing world in 2020 (and beyond), it's critical to engage your customers with personalized content and messaging that...
The Importance of an Optimized Omnichannel Customer Journey
If you are a marketer today, you know that your target audience is shopping across multiple digital and physical channels. In fact, research shows that
Why Creating a Unified Customer View is a Priority for Digital Transformation
Digital transformation has been one of the most oft-referenced and widely implemented business trends of the last 20 or so years, and chances are it’s...
How Channel Integration Benefits Digitally Native Organizations
Over the last 15 years, the retail industry has undergone a major transformation thanks to the growing use of digital shopping channels by an...
Tips for Customer-Centric Marketing
Customer-centric marketing is the objective of successful, world-class organizations because it works – empowering marketing teams to target the right...
Improving Cross-Channel Marketing With Customer Data
Being successful in the marketing world today requires more attention to detail and advanced planning than ever before. It's not that the goals of...
Takeaways from the 2019 NEMOA Fall Summit
As anticipated, the 2019 NEMOA Fall Summit provided a great opportunity for marketers to gather and network while sharing insights and lessons learned...
Data-driven Insights Help MacKenzie-Childs Increase Sales, Customer Acquisition
In late 2017, home décor retailer MacKenzie-Childs found itself at a bit of a crossroads. Business was good, but the company's leadership was not...
