Digital transformation has been one of the most oft-referenced and widely implemented business trends of the last 20 or so years, and chances are it’s...
How Channel Integration Benefits Digitally Native Organizations
Over the last 15 years, the retail industry has undergone a major transformation thanks to the growing use of digital shopping channels by an...
Tips for Customer-Centric Marketing
Customer-centric marketing is the objective of successful, world-class organizations because it works – empowering marketing teams to target the right...
Improving Cross-Channel Marketing With Customer Data
Being successful in the marketing world today requires more attention to detail and advanced planning than ever before. It's not that the goals of...
Takeaways from the 2019 NEMOA Fall Summit
As anticipated, the 2019 NEMOA Fall Summit provided a great opportunity for marketers to gather and network while sharing insights and lessons learned...
Data-driven Insights Help MacKenzie-Childs Increase Sales, Customer Acquisition
In late 2017, home décor retailer MacKenzie-Childs found itself at a bit of a crossroads. Business was good, but the company's leadership was not...
2019 NEMOA Fall Summit Sessions to Attend
This Wednesday, Sept. 11, the 2019 NEMOA Fall Summit kicks off in Chicago, Illinois. The three-day gathering will bring together retail marketing...
Five Can't-Miss Sessions at eTail East 2019
eTail East 2019 kicks off in Boston, Mass., on Monday, August 19. The four-day event is one of the largest gatherings of retail-oriented professionals...
Integrating Direct Mail Into Your Digital Marketing Strategy
While digital marketing is all the rage today, direct mail marketing – which includes items like catalogs, coupons, flyers, and self-mailers –...
