Check out the updated version of this blog post for 2019!
By now, you’ve probably heard or seen something about the emerging trend of Customer Data Platforms (CDP), but you may not be entirely familiar with the “hows” and “whys” of this important development in consumer marketing. Look no further. We’ve scoured the internet’s top news, technology and analyst reports for the top customer data platform resources to jumpstart your learning curve, fast.
What is a Customer Data Platform?
This has been one of the hardest questions to answer because of how great of an impact a customer data platform can have on a company. These starter pieces will have you talking like an expert in no time:
- CDP Institute: CDP Basics
- Digiday: WTF is a customer data platform?
- MarTech Today: What is a Customer Data Platform?
- ClickZ: Introduction to Customer Data Platforms
These reports and analyses spotlight the most important trends that are making customer data platforms into a must-have. As you’ll see, marketers are struggling to leverage vast troves of customer data effectively across a wide range of digital and physical channels:
- 2015 Report: 89% Of Marketers Have Problems With Cross-Channel Marketing
- Marketers Face Hurdles in Data-Driven Marketing Strategies
- CDP Institute CDP Survey 2017
- Forbes: How Data And Analytics Are Changing The Face Of Modern Marketing
- 7 Retail Analytics Trends Shaping the Industry (Infographic)
Thinking about investing in a CDP? Check out these customer data platform resources to learn more about selecting the right platform and putting it to work:
- Selecting the right Customer Data Platform
- Adobe Survey: What Matters The Most For Data Management Platform Users
- Picking the Right First Project for Your Customer Data Platform
- How Customer Data Platforms Help with Marketing Performance Measurement
To learn more about how Customer Data Platforms make marketing teams perform better, contact us and we’ll connect you with one of our CDP experts.