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Victoria's Secret Drops Catalog: New Marketing Trend or Just Good Business?

UPDATED 2/28/2017 With Additional Information

Welcome to Machine Learning: Big Data, Big Opportunities

As well as being a major buzzword and top “industry trend” for 2017, machine learning is a powerful tool with a lot of applications. It’s not just for...

Loyalty in the Age of the Digitally Native Consumer

In just about any industry, customer loyalty is driven by the amount of trust a person has in a brand. Does the brand consistently do what it says it...

The Myths of Brand Architecture

The importance of brand architecture in a growing enterprise cannot be overstated. It provides the basis of your identity, yes, but even more...

Saving Financial Services in a Fickle Digital Culture

According to a recent survey, more than half of banking executives want to improve their social and mobile channels. However, the same survey revealed...

Gifts Your Marketing Team Really Wants Under the Tree

As shoppers head out into the stores and search online for that perfect gift, we’ve been thinking what marketing professionals like you would like to...

3 Tips to Convert One-Day Sale Shoppers into Long-Term Customers

We still talk about the “holiday shopping season” in America, but really it’s the dedicated one-day sales that grab the attention of consumers and the...

United Customer Data Fuels the Right Online and Offline Experience

By 2017, 89% of marketers expect customer experience to be their primary differentiator (Gartner). Is your brand ready? Whether interacting through an...

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