Customer-centric marketing is the objective of successful, world-class organizations because it works – empowering marketing teams to target the right...
Improving Cross-Channel Marketing With Customer Data
Being successful in the marketing world today requires more attention to detail and advanced planning than ever before. It's not that the goals of...
Tips for Retaining Customers After the Holiday Season
With the busy 2019 holiday shopping season coming to a close, retailers can fully set their sights on executing their goals for 2020. While final...
Three Must-Have Customer Data Platform Features in 2020
Customer data platforms continue to grow in popularity because of how they support marketers and simplify data management. The growth in popularity has...
Three Things Marketers Must Do With Customer Data in 2020
Customer data analytics has completely changed how marketers do their jobs and has become critical in marketing's efforts to better connect with...
The State of Customer Data Platforms in 2020
2019 was another big year for the customer data platform (CDP) industry. According to the CDP Institute, the number of worldwide CDP vendors increased...
Using Customer Data to Improve Customer Retention Efforts
Welcome to the final installment of our 2019 Holiday Shopping Series. In part one, we discussed first-time shoppers and their long-lasting importance...
Increasing Customer Retention in Retail: The Why and How
In part one of our 2019 Holiday Shopping Series, we delved into some statistics around first-time shoppers and why the holiday shopping season is a...
First-Time Holiday Shoppers Offer Huge Business Potential
With the holiday shopping season rapidly approaching, retailers are gearing up for their most wonderful time of the year (at least in terms of sales...
