The QuickPivot Blog

QuickPivot provides fast, powerful, easy to use software for smart marketers with big ideas.

Customer Data Platforms: Not Just For Marketers

If you’re of a certain vintage (cough, cough), you may remember a TV ad for Florida orange juice, attempting to expand its appeal (and sales) with the...

Competing with Amazon: How retailers can use their customer data

To any retailer, Amazon is scary. How can retailers really fight back?

The New Playing Field: Create Fan Engagement with First-Party Data

I’m from Indiana.  And with my heritage comes a natural predisposition to college basketball.

Now maybe it’s not all geography.  It certainly isn’t...

Effort to Impact: What's Your Ratio?

As marketers, we’re constantly measuring the ratio of effort to impact, and making the requisite trade-offs in time, staff and budget to achieve our...

Five Ways Retail Marketers Can Stay Relevant in the Age of Amazon

To many retail marketers today, Amazon.com seems unstoppable. The website that ate retail has overtaken a fellow titan, Wal-Mart, as the second-largest...

As Facebook Competition Heats Up, First-Party Data Value Rises

Earlier this month, Digiday reported on an interesting phenomenon sweeping across direct to consumer (DTC) brands’ marketing teams: they’ve started...

What Do Retail Bank Closures Tell Us About Customer Expectations?

There’s a popular narrative surrounding the current state of retail banking, and it goes something like this: millennials are turning to mobile...

How eBay's New Personalization Feature Drives Conversions

eBay, one of the earliest and most well-known eCommerce innovators, has a problem: there are too many different items for sale on the platform. 1.1...

How Customer Data Helps Big Brands Respond to DTC Challengers

If you’ve spent time on any social media platform in the past few years, chances are you’ve seen ads for direct-to-consumer (DTC) brands. The success...

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