The ongoing 'trade war' between the United States and China continues to cause concern in global markets. The recent announcement of additional tariff...

Last month we had the opportunity to attend and sponsor eTail East 2019, one of the largest retail conferences in the US, right in our backyard of...

eTail East 2019 kicks off in Boston, Mass., on Monday, August 19. The four-day event is one of the largest gatherings of retail-oriented professionals...

“We already have a data solution that stores and manages our customer data. We don’t need anything else!”

But is that truly the case? Do you have a...

While digital marketing is all the rage today, direct mail marketing – which includes items like catalogs, coupons, flyers, and self-mailers –...

To compete in a fast-paced and competitive market, odds are good that retail organizations are using a number of different systems in their day-to-day...

“Brand loyalty” is something retailers have always worked to achieve with their customers, dating back to days of storefront-only sales, but it can be...

As most retail marketers understand, being able to easily access and interact with customer data is essential to creating effective campaigns and...

Today’s retailers are under immense pressure to deliver appealing experiences to their customers. Successful retail marketing now revolves around...