The COVID-19 pandemic has caused an unprecedented disruption to commerce and the retail industry. Retail sales dropped a record 16.4% in April...
Why Creating a Unified Customer View is a Priority for Digital Transformation
Digital transformation has been one of the most oft-referenced and widely implemented business trends of the last 20 or so years, and chances are it’s...
How Channel Integration Benefits Digitally Native Organizations
Over the last 15 years, the retail industry has undergone a major transformation thanks to the growing use of digital shopping channels by an...
Marketers Will Need Customer Data Analytics to Overcome COVID-19
Accurate and actionable customer data is the key to better marketing. This is true in ordinary times, but even more so during challenging ones, like...
How Retailers can Prepare for the "New Normal"
“When do you think life will get back to normal?”
It’s the question we’ve asked ourselves, our friends, our families, and our coworkers. It’s what...
How to Demonstrate Value During the COVID-19 Crisis
Here in Massachusetts, QuickPivot’s home state, we are almost three weeks into our stay-at-home advisory. However, like many other Americans,...
Why a Unified View of the Customer is Essential in Retail
Forward-thinking organizations know that customer data is the foundation of any successful customer experience strategy. And odds are that if you’re a...
Why Customer Analytics is So Important for Marketers
If you are a marketer, you know customer analytics are important.
According to the Gartner CMO Spend Survey 2019-2020, “marketing leaders highlight a...
The Impact of COVID-19 on Retail: Looking to the Past to Prepare for the Future
As a data-driven company, and one that helps our clients be more data-centric, we prefer to learn and make decisions by looking at historical...
