Earlier this month, Digiday reported on an interesting phenomenon sweeping across direct to consumer (DTC) brands’ marketing teams: they’ve started...
What Do Retail Bank Closures Tell Us About Customer Expectations?
There’s a popular narrative surrounding the current state of retail banking, and it goes something like this: millennials are turning to mobile...
How eBay's New Personalization Feature Drives Conversions
eBay, one of the earliest and most well-known eCommerce innovators, has a problem: there are too many different items for sale on the platform. 1.1...
How Customer Data Helps Big Brands Respond to DTC Challengers
If you’ve spent time on any social media platform in the past few years, chances are you’ve seen ads for direct-to-consumer (DTC) brands. The success...
How a Customer Data Platform Enhances Marketing Automation
Marketing automation (MA) is one of the most commonly used marketing technologies. It has the potential to boost team productivity, improve customer...
Bridging the Online-Offline Marketing Gap
It’s no secret that consumer shopping behavior has changed drastically over the past decade. Consumers are shopping continuously across digital and...
Practical Machine Learning: The Use Case in Retail Banking
Despite all of the buzz about machine learning and AI, it’s still relatively rare to see concrete examples of practical machine learning in action,...
Top Resources on Customer Data Platforms
Check out the updated version of this blog post for 2019!
By now, you’ve probably heard or seen something about the emerging trend of Customer Data...
Going Direct-to-Consumer? A Primer for Marketers.
Brands selling direct to consumers (D2C) is not a new concept, however in the past few years we’ve seen explosive growth in this strategy. For decades,...
