It’s no longer a secret that a customer data platform helps marketers achieve a unified view of their customers and improves their day-to-day...
CDP vs. CRM: A Top Level Comparison
A New Approach to an Old Problem
Almost every company grapples with some version of the same challenge: how to use customer data collected from various...
The Five Key Takeaways from Digiday's Retail Summit
Last week, we had the pleasure of attending the Digiday Retail Summit in Austin, TX. We had a great time meeting some of the industry’s most...
’AMP’ up your email marketing game
It’s no secret that email marketing is an important aspect of any retailer’s customer engagement strategy. A recent February 2019 report from market...
Building the Case for a Customer Data Platform in Retail Organizations
Interest in Customer Data Platforms continues to accelerate, with more retailers realizing that traditional IT-led data management processes aren’t...
Top Resources on Customer Data Platforms 2019
Around this time last year, we released our first ever Top Resources on Customer Data Platforms blog. At the time, CDP was an emerging trend that few...
Does your organization truly need a 360-degree customer view?
Historically, the role of marketing at retail and B2C brands was laser focused on creating product awareness in order to sell the product. However, as...
Employee Spotlight: Paul Mandeville, Chief Product Officer and CEO
Meet Paul Mandeville! Paul was hired by QuickPivot in 2013 to run Product and Strategy. He currently serves as the company's Chief Product Officer and...
Employee Spotlight: Gene Zylkuski, Chief Technology Officer and CEO
From submarines to software, meet our Chief Technology Officer and CEO, Gene Zylkuski. Gene started his tenure at QuickPivot 12 years ago as Vice...
