It’s no secret that the changing wants and needs of today’s consumers have pushed the retail world heavily in the direction of online shopping, and...
Want to Build Brand Loyalty? Start With Data
When it comes to brand loyalty, the numbers speak for themselves. Loyal customers are the most profitable customers because they are cheaper to market...
Tips for Customer-Centric Marketing
Customer-centric marketing is the objective of successful, world-class organizations because it works – empowering marketing teams to target the right...
Improving Cross-Channel Marketing With Customer Data
Being successful in the marketing world today requires more attention to detail and advanced planning than ever before. It's not that the goals of...
Tips for Retaining Customers After the Holiday Season
With the busy 2019 holiday shopping season coming to a close, retailers can fully set their sights on executing their goals for 2020. While final...
Three Must-Have Customer Data Platform Features in 2020
Customer data platforms continue to grow in popularity because of how they support marketers and simplify data management. The growth in popularity has...
Three Things Marketers Must Do With Customer Data in 2020
Customer data analytics has completely changed how marketers do their jobs and has become critical in marketing's efforts to better connect with...
The State of Customer Data Platforms in 2020
2019 was another big year for the customer data platform (CDP) industry. According to the CDP Institute, the number of worldwide CDP vendors increased...
Using Customer Data to Improve Customer Retention Efforts
Welcome to the final installment of our 2019 Holiday Shopping Series. In part one, we discussed first-time shoppers and their long-lasting importance...
