Today’s typical consumer researches and shops across many channels and devices: social media, web, catalog, in-store, mobile, laptop, etc. In fact,...
COVID-19 Has Accelerated the Need for Advanced Customer Segmentation
In QuickPivot’s 15+ years of existence, one truth that we’ve come to realize is that an impenetrable knowledge and understanding of customer behavior...
Why Your Customer Data Might be Sabotaging Your Multichannel Marketing Strategy
In a recent blog post, we wrote about how to get all your marketing channels working together to seamlessly move your customers from one channel to...
Q&A: Improving Cross-Channel Marketing Efficiency for Better ROI
To be successful in the B2C marketing world in 2020 (and beyond), it's critical to engage your customers with personalized content and messaging that...
The Importance of an Optimized Omnichannel Customer Journey
If you are a marketer today, you know that your target audience is shopping across multiple digital and physical channels. In fact, research shows that
How Does Gartner Categorize Today's CDP Vendors?
If you’ve been following our blog recently, you’ve likely noticed that we’ve done a fair bit of analysis on the growth of the customer data platform...
Do You Know the Different Types of Customer Data Platforms?
In a recent blog post, we talked about how to start the process of choosing the right customer data platform for your organization by defining your...
The Customer Data Platform Continues to Evolve
Have you recently been looking into ways to improve your marketing personalization or customer targeting capabilities? Or perhaps researching the...
In a Crowded CDP Market, Look for Function over Flashiness
The COVID-19 pandemic will undoubtedly have a lasting impact on the customer mindset. Consumers have lost jobs, savings and trust, and their shopping...
