You rely on your marketing technology to optimize, amplify and measure your marketing processes every day. The software programs in your marketing...
Keep Siloed MarTech Data from Derailing Your Cross-Channel Marketing Strategy
More than any other point in time, marketing revolves around the consumer. Today’s consumers have more brands and goods to choose from than ever...
Five Cross-Channel Marketing Best Practices You Need to Follow
Today’s typical consumer researches and shops across many channels and devices: social media, web, catalog, in-store, mobile, laptop, etc. In fact,...
COVID-19 Has Accelerated the Need for Advanced Customer Segmentation
In QuickPivot’s 15+ years of existence, one truth that we’ve come to realize is that an impenetrable knowledge and understanding of customer behavior...
Why Your Customer Data Might be Sabotaging Your Multichannel Marketing Strategy
In a recent blog post, we wrote about how to get all your marketing channels working together to seamlessly move your customers from one channel to...
Q&A: Improving Cross-Channel Marketing Efficiency for Better ROI
To be successful in the B2C marketing world in 2020 (and beyond), it's critical to engage your customers with personalized content and messaging that...
The Importance of an Optimized Omnichannel Customer Journey
If you are a marketer today, you know that your target audience is shopping across multiple digital and physical channels. In fact, research shows that
How Does Gartner Categorize Today's CDP Vendors?
If you’ve been following our blog recently, you’ve likely noticed that we’ve done a fair bit of analysis on the growth of the customer data platform...
Do You Know the Different Types of Customer Data Platforms?
In a recent blog post, we talked about how to start the process of choosing the right customer data platform for your organization by defining your...
