2019 was another big year for the customer data platform (CDP) industry. According to the CDP Institute, the number of worldwide CDP vendors increased...
Using Customer Data to Improve Customer Retention Efforts
Welcome to the final installment of our 2019 Holiday Shopping Series. In part one, we discussed first-time shoppers and their long-lasting importance...
Increasing Customer Retention in Retail: The Why and How
In part one of our 2019 Holiday Shopping Series, we delved into some statistics around first-time shoppers and why the holiday shopping season is a...
First-Time Holiday Shoppers Offer Huge Business Potential
With the holiday shopping season rapidly approaching, retailers are gearing up for their most wonderful time of the year (at least in terms of sales...
Forever 21 Bankruptcy: A Scary Reminder of Retail Challenges
News of the Forever 21 bankruptcy filing in late September 2019 left the retail world a bit spooked, and for good reason. Just four years removed from...
How to Build a Customer-Centric Approach in Retail
As retailers look to gain a competitive advantage over their rivals in a today’s hyper-competitive environment, customer centricity -- the concept of...
Takeaways from the 2019 NEMOA Fall Summit
As anticipated, the 2019 NEMOA Fall Summit provided a great opportunity for marketers to gather and network while sharing insights and lessons learned...
Data-driven Insights Help MacKenzie-Childs Increase Sales, Customer Acquisition
In late 2017, home décor retailer MacKenzie-Childs found itself at a bit of a crossroads. Business was good, but the company's leadership was not...
2019 NEMOA Fall Summit Sessions to Attend
This Wednesday, Sept. 11, the 2019 NEMOA Fall Summit kicks off in Chicago, Illinois. The three-day gathering will bring together retail marketing...
