It’s been a chaotic year for retailers (and consumers for that matter), with the COVID-19 pandemic disrupting normal consumer shopping behaviors and...
As Third-Party Cookies Crumble, What Will Take Their Place?
In January 2020, Google announced it was following in the footsteps of Apple and Mozilla and phasing out support for third-party cookies in its Chrome...
The Must-Have Technology in a B2C MarTech Stack in 2020
You rely on your marketing technology to optimize, amplify and measure your marketing processes every day. The software programs in your marketing...
Keep Siloed MarTech Data from Derailing Your Cross-Channel Marketing Strategy
More than any other point in time, marketing revolves around the consumer. Today’s consumers have more brands and goods to choose from than ever...
Five Cross-Channel Marketing Best Practices You Need to Follow
Today’s typical consumer researches and shops across many channels and devices: social media, web, catalog, in-store, mobile, laptop, etc. In fact,...
COVID-19 Has Accelerated the Need for Advanced Customer Segmentation
In QuickPivot’s 15+ years of existence, one truth that we’ve come to realize is that an impenetrable knowledge and understanding of customer behavior...
Why Your Customer Data Might be Sabotaging Your Multichannel Marketing Strategy
In a recent blog post, we wrote about how to get all your marketing channels working together to seamlessly move your customers from one channel to...
Q&A: Improving Cross-Channel Marketing Efficiency for Better ROI
To be successful in the B2C marketing world in 2020 (and beyond), it's critical to engage your customers with personalized content and messaging that...
The Importance of an Optimized Omnichannel Customer Journey
If you are a marketer today, you know that your target audience is shopping across multiple digital and physical channels. In fact, research shows that
