While the two terms sound similar at first glance, there’s a nuanced – but critical - difference between them. Both put the customer at the center. But...

If you've been following along with our blog, you've probably noticed we write a lot about the importance of customer data. But we do so for good...

It’s no secret that the changing wants and needs of today’s consumers have pushed the retail world heavily in the direction of online shopping, and...

When it comes to brand loyalty, the numbers speak for themselves. Loyal customers are the most profitable customers because they are cheaper to market...

Customer-centric marketing is the objective of successful, world-class organizations because it works – empowering marketing teams to target the right...

Being successful in the marketing world today requires more attention to detail and advanced planning than ever before. It's not that the goals of...

With the busy 2019 holiday shopping season coming to a close, retailers can fully set their sights on executing their goals for 2020. While final...

Customer data platforms continue to grow in popularity because of how they support marketers and simplify data management. The growth in popularity has...

Customer data analytics has completely changed how marketers do their jobs and has become critical in marketing's efforts to better connect with...