The QuickPivot Blog

QuickPivot provides fast, powerful, easy to use software for smart marketers with big ideas.

Marketers Will Need Customer Data Analytics to Overcome COVID-19

Accurate and actionable customer data is the key to better marketing. This is true in ordinary times, but even more so during challenging ones, like...

How Retailers can Prepare for the "New Normal"

“When do you think life will get back to normal?”

It’s the question we’ve asked ourselves, our friends, our families, and our coworkers. It’s what...

How to Demonstrate Value During the COVID-19 Crisis

Here in Massachusetts, QuickPivot’s home state, we are almost three weeks into our stay-at-home advisory. However, like many other Americans,...

Why a Unified View of the Customer is Essential in Retail

Forward-thinking organizations know that customer data is the foundation of any successful customer experience strategy. And odds are that if you’re a...

Why Customer Analytics is So Important for Marketers

If you are a marketer, you know customer analytics are important.

According to the Gartner CMO Spend Survey 2019-2020, “marketing leaders highlight a...

The Impact of COVID-19 on Retail: Looking to the Past to Prepare for the Future

As a data-driven company, and one that helps our clients be more data-centric, we prefer to learn and make decisions by looking at historical...

How to Deliver the Personalized Experiences Consumers Want

According to Gartner, personalization is “the process of tailoring an experience or communication based on information a company has learned about an...

Customer Centricity vs. Customer Experience: Understanding the Difference

While the two terms sound similar at first glance, there’s a nuanced – but critical - difference between them. Both put the customer at the center. But...

Do You Know the Different Types of Customer Data?

If you've been following along with our blog, you've probably noticed we write a lot about the importance of customer data. But we do so for good...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

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