Accurate and actionable customer data is the key to better marketing. This is true in ordinary times, but even more so during challenging ones, like...
How Retailers can Prepare for the "New Normal"
“When do you think life will get back to normal?”
It’s the question we’ve asked ourselves, our friends, our families, and our coworkers. It’s what...
How to Demonstrate Value During the COVID-19 Crisis
Here in Massachusetts, QuickPivot’s home state, we are almost three weeks into our stay-at-home advisory. However, like many other Americans,...
Why a Unified View of the Customer is Essential in Retail
Forward-thinking organizations know that customer data is the foundation of any successful customer experience strategy. And odds are that if you’re a...
Why Customer Analytics is So Important for Marketers
If you are a marketer, you know customer analytics are important.
According to the Gartner CMO Spend Survey 2019-2020, “marketing leaders highlight a...
The Impact of COVID-19 on Retail: Looking to the Past to Prepare for the Future
As a data-driven company, and one that helps our clients be more data-centric, we prefer to learn and make decisions by looking at historical...
How to Deliver the Personalized Experiences Consumers Want
According to Gartner, personalization is “the process of tailoring an experience or communication based on information a company has learned about an...
Customer Centricity vs. Customer Experience: Understanding the Difference
While the two terms sound similar at first glance, there’s a nuanced – but critical - difference between them. Both put the customer at the center. But...
Do You Know the Different Types of Customer Data?
If you've been following along with our blog, you've probably noticed we write a lot about the importance of customer data. But we do so for good...
