To compete in a fast-paced and competitive market, odds are good that retail organizations are using a number of different systems in their day-to-day...

“Brand loyalty” is something retailers have always worked to achieve with their customers, dating back to days of storefront-only sales, but it can be...

As most retail marketers understand, being able to easily access and interact with customer data is essential to creating effective campaigns and...

Today’s retailers are under immense pressure to deliver appealing experiences to their customers. Successful retail marketing now revolves around...

It’s no longer a secret that a customer data platform helps marketers achieve a unified view of their customers and improves their day-to-day...

A New Approach to an Old Problem

Almost every company grapples with some version of the same challenge: how to use customer data collected from various...

Last week, we had the pleasure of attending the Digiday Retail Summit in Austin, TX. We had a great time meeting some of the industry’s most...

It’s no secret that email marketing is an important aspect of any retailer’s customer engagement strategy. A recent February 2019 report from market...

Interest in Customer Data Platforms continues to accelerate, with more retailers realizing that traditional IT-led data management processes aren’t...