To any retailer, Amazon is scary. How can retailers really fight back?
Creating Fan Engagement: How to use customer data to create an unfair playing field
I’m from Indiana. And with my heritage comes a natural predisposition to college basketball.
Effort to Impact: What's Your Ratio?
As marketers, we’re constantly measuring the ratio of effort to impact, and making the requisite trade-offs in time, staff and budget to achieve our...
David vs. Goliath: 5 Ways Retail Marketers Can Stay Relevant in the Age of Amazon
To many retail marketers today, Amazon.com seems unstoppable. The website that ate retail has overtaken a fellow titan, Wal-Mart, as the second-largest...
As Facebook Competition Heats Up, First-Party Data is More Valuable Than Ever | QuickPivot Data Solution
Earlier this month, Digiday reported on an interesting phenomenon sweeping across direct to consumer (DTC) brands’ marketing teams: they’ve started...
What Do Retail Bank Closures Tell Us About Customer Expectations? | QuickPivot Data Solutions
There’s a popular narrative surrounding the current state of retail banking, and it goes something like this: millennials are turning to mobile...
eCommerce News: eBay’s getting more personalized, and you can too | QuickPivot Data Solution
eBay, one of the earliest and most well-known eCommerce innovators, has a problem: there are too many different items for sale on the platform. 1.1...
How Customer Data Helps Big Brands Respond to DTC Challengers | QuickPivot Data Solution
If you’ve spent time on any social media platform in the past few years, chances are you’ve seen ads for direct-to-consumer (DTC) brands. The success...
How a Customer Data Platform Enhances Marketing Automation
Marketing automation (MA) is one of the most commonly used marketing technologies. It has the potential to boost team productivity, improve customer...
