The QuickPivot Blog

QuickPivot provides fast, powerful, easy to use software for smart marketers with big ideas.

How Customer Data Helps Big Brands Respond to DTC Challengers | QuickPivot Data Solution

If you’ve spent time on any social media platform in the past few years, chances are you’ve seen ads for direct-to-consumer (DTC) brands. The success...

How a Customer Data Platform Enhances Marketing Automation

Marketing automation (MA) is one of the most commonly used marketing technologies. It has the potential to boost team productivity, improve customer...

Bridging the Online-Offline Marketing Gap

It’s no secret that consumer shopping behavior has changed drastically over the past decade. Consumers are shopping continuously across digital and...

Practical Machine Learning: The Use Case in Retail Banking

Despite all of the buzz about machine learning and AI, it’s still relatively rare to see concrete examples of practical machine learning in action,...

Top Resources on Customer Data Platforms

By now, you’ve probably heard or seen something about the emerging trend of Customer Data Platforms (CDP), but you may not be entirely familiar with...

Going Direct-to-Consumer? A Primer for Marketers.

Brands selling direct to consumers (D2C) is not a new concept, however in the past few years we’ve seen explosive growth in this strategy. For decades,...

We Need Your Help: Take the State of Customer Data Survey

We just launched our State of Customer Data survey and need your help. Please take this anonymous survey!

Direct Mail + Customer Data Platform = Pure Marketing Magic

The NEMOA Spring Summit, the catalog and eCommerce industry's biggest national summit, just ended today, and the days flew by. We had the chance to...

Three Signs you Need a Customer Data Platform

You may have heard that we joined the CDP Institute as a Gold Sponsor. Why? In recent years we’ve noticed that more and more brands have come to us...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

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