The QuickPivot Blog

QuickPivot provides fast, powerful, easy to use software for smart marketers with big ideas.

How the COVID-19 Pandemic Changed Retail in Just One Year

If you’re like us, you were probably very surprised recently when reporting began on the one-year anniversary of the first COVID-19 lockdowns. We found...

Tips for a Superior Digital Customer Experience

The COVID-19 pandemic greatly accelerated the shift to online shopping in the retail sector, with total retail e-commerce sales in 2020 in the US up...

How Customer Data Management Impacts Marketing Performance

To carry out successful data-driven, customer-centric marketing campaigns, customer data management -- the practice of collecting, managing, analyzing,...

Transforming Your Data Into High-Quality Customer Records (VIDEO)

In the second video in our Cutting Through The Noise series we look at the importance of data quality and unified customer records (also known as...

How Customer Centricity Translates Into Improved Marketing

Why has customer centricity continued to gain popularity in marketing? Marketing leaders know that customer centricity is a way of doing business that...

Why Golden Records are Critical for Data-Driven Marketing

We recently wrote about the importance of data quality to marketers, noting that high-quality customer data is an absolute necessity when trying to...

What Does Digital Transformation Mean to Marketers in 2021?

Digital transformation is a term that seems to be everywhere these days. But what does it mean exactly? And how does it impact marketers in 2021?

If...

Why Data Quality Must Be a Marketing Priority

There’s no doubt that data is critical for success in today's marketing world. All the personal information related to your organization’s target...

The 2021 Marketer's Wishlist: Customer Centricity, Personalization, and More

With the holiday season upon us, many of us are rushing around to get those last-minute gifts purchased and wrapped (or delivered). It got us to...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

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