The QuickPivot Blog

QuickPivot provides fast, powerful, easy to use software for smart marketers with big ideas.

Answering Marketers' Burning Questions with Machine Learning

Have you ever looked at a website or an email and thought how easy some marketers have it with their “product recommendation” sections? Some...

Customer Data Platforms: Not Just For Marketers

If you’re of a certain vintage (cough, cough), you may remember a TV ad for Florida orange juice, attempting to expand its appeal (and sales) with the...

Competing with Amazon: How retailers can use their customer data

To any retailer, Amazon is scary. How can retailers really fight back?

Creating Fan Engagement: How to use customer data to create an unfair playing field

I’m from Indiana.  And with my heritage comes a natural predisposition to college basketball.

Effort to Impact: What's Your Ratio?

As marketers, we’re constantly measuring the ratio of effort to impact, and making the requisite trade-offs in time, staff and budget to achieve our...

David vs. Goliath: 5 Ways Retail Marketers Can Stay Relevant in the Age of Amazon

To many retail marketers today, Amazon.com seems unstoppable. The website that ate retail has overtaken a fellow titan, Wal-Mart, as the second-largest...

As Facebook Competition Heats Up, First-Party Data is More Valuable Than Ever | QuickPivot Data Solution

Earlier this month, Digiday reported on an interesting phenomenon sweeping across direct to consumer (DTC) brands’ marketing teams: they’ve started...

What Do Retail Bank Closures Tell Us About Customer Expectations? | QuickPivot Data Solutions

There’s a popular narrative surrounding the current state of retail banking, and it goes something like this: millennials are turning to mobile...

eCommerce News: eBay’s getting more personalized, and you can too | QuickPivot Data Solution

eBay, one of the earliest and most well-known eCommerce innovators, has a problem: there are too many different items for sale on the platform. 1.1...

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Vendor Landscape: CCCM, March 2017

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