According to a recent survey, more than half of banking executives want to improve their social and mobile channels. However, the same survey revealed...
Gifts Your Marketing Team Really Wants Under the Tree
As shoppers head out into the stores and search online for that perfect gift, we’ve been thinking what marketing professionals like you would like to...
3 Tips to Convert One-Day Sale Shoppers into Long-Term Customers
We still talk about the “holiday shopping season” in America, but really it’s the dedicated one-day sales that grab the attention of consumers and the...
United Customer Data Fuels the Right Online and Offline Experience
By 2017, 89% of marketers expect customer experience to be their primary differentiator (Gartner). Is your brand ready? Whether interacting through an...
Journey Mapping – The Path to Increased Revenue
Think of journey mapping as the storyboard for your customer’s experience. It’s where you outline a picture and short narrative of exactly how you want...
