If you’re of a certain vintage (cough, cough), you may remember a TV ad for Florida orange juice, attempting to expand its appeal (and sales) with the...
Competing with Amazon: How retailers can use their customer data
To any retailer, Amazon is scary. How can retailers really fight back?
Effort to Impact: What's Your Ratio?
As marketers, we’re constantly measuring the ratio of effort to impact, and making the requisite trade-offs in time, staff and budget to achieve our...
Five Ways Retail Marketers Can Stay Relevant in the Age of Amazon
To many retail marketers today, Amazon.com seems unstoppable. The website that ate retail has overtaken a fellow titan, Wal-Mart, as the second-largest...
As Facebook Competition Heats Up, First-Party Data Value Rises
Earlier this month, Digiday reported on an interesting phenomenon sweeping across direct to consumer (DTC) brands’ marketing teams: they’ve started...
What Do Retail Bank Closures Tell Us About Customer Expectations?
There’s a popular narrative surrounding the current state of retail banking, and it goes something like this: millennials are turning to mobile...
How eBay's New Personalization Feature Drives Conversions
eBay, one of the earliest and most well-known eCommerce innovators, has a problem: there are too many different items for sale on the platform. 1.1...
How Customer Data Helps Big Brands Respond to DTC Challengers
If you’ve spent time on any social media platform in the past few years, chances are you’ve seen ads for direct-to-consumer (DTC) brands. The success...
How a Customer Data Platform Enhances Marketing Automation
Marketing automation (MA) is one of the most commonly used marketing technologies. It has the potential to boost team productivity, improve customer...
