In a Frost and Sullivan study, it was determined that by 2020, customer experience will overtake price and product as the key brand differentiator....

“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” – Geoffrey Moore

It seems like the age of consolidation is upon us.

The latest MarTech Landscape features over 6800 MarTech vendors (despite being called the MarTech...

You know that a customer data platform (CDP) can completely transform the way that marketers do their job, and fuel personalized marketing campaigns...

Have you ever looked at a website or an email and thought how easy some marketers have it with their “product recommendation” sections? Some...

If you’re of a certain vintage (cough, cough), you may remember a TV ad for Florida orange juice, attempting to expand its appeal (and sales) with the...

To any retailer, Amazon is scary. How can retailers really fight back?

As marketers, we’re constantly measuring the ratio of effort to impact, and making the requisite trade-offs in time, staff and budget to achieve our...

To many retail marketers today, Amazon.com seems unstoppable. The website that ate retail has overtaken a fellow titan, Wal-Mart, as the second-largest...