Data-driven marketing is not a new concept, but we’ve come a long way from where we started. Not only are marketers being asked to justify their...
This time, it’s personal.
For the past decade we’ve heard the same mantra: “the right product, for the right person, at the right time”. And for a while, performing basic...
Let's Get Personal With Customer Data
You open your inbox and see an offer from a retailer you know. Which would you be more likely to respond to? A flashy-looking but generic coupon or a ...
QuickPivot News: New Digital Marketing Capabilities Powered by LiveRamp
Did you see the news? Yesterday we launched brand-new functionality for the QuickPivot customer data platform!
Oh, baby! Breaking down marketing silos with a CDP
When I first found out I was expecting – I was quick to try to hide clues from my friends and coworkers – cutting back on my morning caffeine habit and...
Bridge the Gap Between Marketing and IT with a Customer Data Platform
In a previous blog post, we discussed how important a close relationship between IT and Marketing teams has become, and how the legacy relationship...
Navigating the DMP and CDP Landscape
What is a customer data platform?
A customer data platform (CDP) ingests all enterprise data sources and types (i.e., first- or third-party data,...
IT and Marketing: How to Go from Frenemies to Friends
As marketing evolves and technological infrastructure becomes a key element to its success, a close relationship between IT and Marketing teams becomes...
Three marketing mistakes that drive customers crazy
In a Frost and Sullivan study, it was determined that by 2020, customer experience will overtake price and product as the key brand differentiator....
