How eBay's New Personalization Feature Drives Conversions

eBay, one of the earliest and most well-known eCommerce innovators, has a problem: there are too many different items for sale on the platform. 1.1...

How Customer Data Helps Big Brands Respond to DTC Challengers

If you’ve spent time on any social media platform in the past few years, chances are you’ve seen ads for direct-to-consumer (DTC) brands. The success...

How a Customer Data Platform Enhances Marketing Automation

Marketing automation (MA) is one of the most commonly used marketing technologies. It has the potential to boost team productivity, improve customer...

Top Resources on Customer Data Platforms

Check out the updated version of this blog post for 2019!

By now, you’ve probably heard or seen something about the emerging trend of Customer Data...

The New Frontier of Marketing Technology: The Customer Data Platform

For the past year, Google searches for “Customer Data Platform” have been steadily rising and the market for them has been quietly and quickly...

Marketer to Marketer: Taking Advantage of Excess Marketing Budget

If you’re one of the lucky marketers to have some excess budget at this point in the year, it’s time to figure out how to make the most of it! Extra...

What's in a Name: Ada the Machine Learning Suite

This week we introduced a machine learning suite of predictive marketing models, and we named the suite Ada. The suite is named after Ada Lovelace, who...

Three Things Retailers Need to Properly Segment Customer Data

Most marketers, especially those in the retail industry, understand the importance and value of customer segmentation and personalization. However,...

Looking for Holiday Season Success in 2017? Go Mobile (and Personalized)

The only things that holiday shoppers want this year are personalization, convenience and mobile — in short, everything — but if you’re a retailer and...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

A Customer Data Platform or Marketing Automation? Find Out Which One You Really Need.

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