Over the last 15 years, the retail industry has undergone a major transformation thanks to the growing use of digital shopping channels by an...
Marketers Will Need Customer Data Analytics to Overcome COVID-19
Accurate and actionable customer data is the key to better marketing. This is true in ordinary times, but even more so during challenging ones, like...
Why a Unified View of the Customer is Essential in Retail
Forward-thinking organizations know that customer data is the foundation of any successful customer experience strategy. And odds are that if you’re a...
Why Customer Analytics is So Important for Marketers
If you are a marketer, you know customer analytics are important.
According to the Gartner CMO Spend Survey 2019-2020, “marketing leaders highlight a...
How to Deliver the Personalized Experiences Consumers Want
According to Gartner, personalization is “the process of tailoring an experience or communication based on information a company has learned about an...
Customer Centricity vs. Customer Experience: Understanding the Difference
While the two terms sound similar at first glance, there’s a nuanced – but critical - difference between them. Both put the customer at the center. But...
Want to Build Brand Loyalty? Start With Data
When it comes to brand loyalty, the numbers speak for themselves. Loyal customers are the most profitable customers because they are cheaper to market...
Tips for Customer-Centric Marketing
Customer-centric marketing is the objective of successful, world-class organizations because it works – empowering marketing teams to target the right...
Takeaways from the 2019 NEMOA Fall Summit
As anticipated, the 2019 NEMOA Fall Summit provided a great opportunity for marketers to gather and network while sharing insights and lessons learned...
