It seems like the age of consolidation is upon us.

The latest MarTech Landscape features over 6800 MarTech vendors (despite being called the MarTech...

You know that a customer data platform (CDP) can completely transform the way that marketers do their job, and fuel personalized marketing campaigns...

Have you ever looked at a website or an email and thought how easy some marketers have it with their “product recommendation” sections? Some...

If you’re of a certain vintage (cough, cough), you may remember a TV ad for Florida orange juice, attempting to expand its appeal (and sales) with the...

To any retailer, Amazon is scary. How can retailers really fight back?

As marketers, we’re constantly measuring the ratio of effort to impact, and making the requisite trade-offs in time, staff and budget to achieve our...

To many retail marketers today, Amazon.com seems unstoppable. The website that ate retail has overtaken a fellow titan, Wal-Mart, as the second-largest...

Earlier this month, Digiday reported on an interesting phenomenon sweeping across direct to consumer (DTC) brands’ marketing teams: they’ve started...

There’s a popular narrative surrounding the current state of retail banking, and it goes something like this: millennials are turning to mobile...