Today’s typical consumer researches and shops across many channels and devices: social media, web, catalog, in-store, mobile, laptop, etc. In fact,...
COVID-19 Has Accelerated the Need for Advanced Customer Segmentation
In QuickPivot’s 15+ years of existence, one truth that we’ve come to realize is that an impenetrable knowledge and understanding of customer behavior...
Why Your Customer Data Might be Sabotaging Your Multichannel Marketing Strategy
In a recent blog post, we wrote about how to get all your marketing channels working together to seamlessly move your customers from one channel to...
Q&A: Improving Cross-Channel Marketing Efficiency for Better ROI
To be successful in the B2C marketing world in 2020 (and beyond), it's critical to engage your customers with personalized content and messaging that...
The Importance of an Optimized Omnichannel Customer Journey
If you are a marketer today, you know that your target audience is shopping across multiple digital and physical channels. In fact, research shows that
Do You Know the Different Types of Customer Data Platforms?
In a recent blog post, we talked about how to start the process of choosing the right customer data platform for your organization by defining your...
In a Crowded CDP Market, Look for Function over Flashiness
The COVID-19 pandemic will undoubtedly have a lasting impact on the customer mindset. Consumers have lost jobs, savings and trust, and their shopping...
How Retailers Have Adapted During COVID-19 to Survive and Thrive
The COVID-19 pandemic has caused an unprecedented disruption to commerce and the retail industry. Retail sales dropped a record 16.4% in April...
How Channel Integration Benefits Digitally Native Organizations
Over the last 15 years, the retail industry has undergone a major transformation thanks to the growing use of digital shopping channels by an...
