When it comes to brand loyalty, the numbers speak for themselves. Loyal customers are the most profitable customers because they are cheaper to market...

Customer-centric marketing is the objective of successful, world-class organizations because it works – empowering marketing teams to target the right...

As anticipated, the 2019 NEMOA Fall Summit provided a great opportunity for marketers to gather and network while sharing insights and lessons learned...

Last month we had the opportunity to attend and sponsor eTail East 2019, one of the largest retail conferences in the US, right in our backyard of...

“We already have a data solution that stores and manages our customer data. We don’t need anything else!”

But is that truly the case? Do you have a...

Last week, we had the pleasure of attending the Digiday Retail Summit in Austin, TX. We had a great time meeting some of the industry’s most...

Interest in Customer Data Platforms continues to accelerate, with more retailers realizing that traditional IT-led data management processes aren’t...

Around this time last year, we released our first ever Top Resources on Customer Data Platforms blog. At the time, CDP was an emerging trend that few...

Historically, the role of marketing at retail and B2C brands was laser focused on creating product awareness in order to sell the product. However, as...