Want to Build Brand Loyalty? Start With Data

When it comes to brand loyalty, the numbers speak for themselves. Loyal customers are the most profitable customers because they are cheaper to market...

Tips for Customer-Centric Marketing

Customer-centric marketing is the objective of successful, world-class organizations because it works – empowering marketing teams to target the right...

Takeaways from the 2019 NEMOA Fall Summit

As anticipated, the 2019 NEMOA Fall Summit provided a great opportunity for marketers to gather and network while sharing insights and lessons learned...

QuickPivot's Observations from eTail East 2019

Last month we had the opportunity to attend and sponsor eTail East 2019, one of the largest retail conferences in the US, right in our backyard of...

Demystifying Marketing Data Solutions

“We already have a data solution that stores and manages our customer data. We don’t need anything else!”

But is that truly the case? Do you have a...

The Five Key Takeaways from Digiday's Retail Summit

Last week, we had the pleasure of attending the Digiday Retail Summit in Austin, TX. We had a great time meeting some of the industry’s most...

Building the Case for a Customer Data Platform in Retail Organizations

Interest in Customer Data Platforms continues to accelerate, with more retailers realizing that traditional IT-led data management processes aren’t...

Top Resources on Customer Data Platforms 2019

Around this time last year, we released our first ever Top Resources on Customer Data Platforms blog. At the time, CDP was an emerging trend that few...

Does your organization truly need a 360-degree customer view?

Historically, the role of marketing at retail and B2C brands was laser focused on creating product awareness in order to sell the product. However, as...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

A Customer Data Platform or Marketing Automation? Find Out Which One You Really Need.

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