Did you see the news? Yesterday we launched brand-new functionality for the QuickPivot customer data platform!
Oh, baby! Breaking down marketing silos with a CDP
When I first found out I was expecting – I was quick to try to hide clues from my friends and coworkers – cutting back on my morning caffeine habit and...
The Best Way to Bridge the Gap Between IT and Marketing? Implement a Customer Data Platform
In a previous blog post, we discussed how important a close relationship between IT and Marketing teams has become, and how the legacy relationship...
Navigating the DMP and CDP Landscape
What Is a Data Management Platform?
IT and Marketing: How to Go from Frenemies to Friends
As marketing evolves and technological infrastructure becomes a key element to its success, a close relationship between IT and Marketing teams becomes...
Three marketing mistakes that drive customers crazy
In a Frost and Sullivan study, it was determined that by 2020, customer experience will overtake price and product as the key brand differentiator....
Three Important Questions a Customer Data Platform Helps Retailers Answer
“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” – Geoffrey Moore
How to Make Your MarTech Stack More Manageable
It seems like the age of consolidation is upon us.
Your Successful Customer Data Platform Implementation: 5 Must-Have's to Make it Work
You know that a customer data platform (CDP) can completely transform the way that marketers do their job, and fuel personalized marketing campaigns...
