QuickPivot News: New Digital Marketing Capabilities Powered by LiveRamp

Did you see the news? Yesterday we launched brand-new functionality for the QuickPivot customer data platform!

Oh, baby! Breaking down marketing silos with a CDP

When I first found out I was expecting – I was quick to try to hide clues from my friends and coworkers – cutting back on my morning caffeine habit and...

The Best Way to Bridge the Gap Between IT and Marketing? Implement a Customer Data Platform

In a previous blog post, we discussed how important a close relationship between IT and Marketing teams has become, and how the legacy relationship...

Navigating the DMP and CDP Landscape

What Is a Data Management Platform?

IT and Marketing: How to Go from Frenemies to Friends

As marketing evolves and technological infrastructure becomes a key element to its success, a close relationship between IT and Marketing teams becomes...

Three marketing mistakes that drive customers crazy

In a Frost and Sullivan study, it was determined that by 2020, customer experience will overtake price and product as the key brand differentiator....

Three Important Questions a Customer Data Platform Helps Retailers Answer

“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” – Geoffrey Moore

How to Make Your MarTech Stack More Manageable

It seems like the age of consolidation is upon us.

Your Successful Customer Data Platform Implementation: 5 Must-Have's to Make it Work

You know that a customer data platform (CDP) can completely transform the way that marketers do their job, and fuel personalized marketing campaigns...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

A Customer Data Platform or Marketing Automation? Find Out Which One You Really Need.

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