As cities and states start reopening after more than 12 months of COVID-19 restrictions, and consumers start contemplating going back to restaurants,...
First-Party Identity Resolution: What It Is & Why It's Important
Today’s consumer moves between multiple devices and channels all day long. They start their day on their mobile, then switch to a tablet on the...
Get the Party Started: Building a First-Party Data Strategy
Does your organization have a first-party data strategy yet? As the use of third-party cookies phases out (Google won’t support third-party cookies...
Successful Catalog Marketing Comes Down to the Data
Catalogs have been an effective means of engaging customers since Tiffany & Co. mailed the very first U.S. catalog in 1848. In the years since,...
Tips for Successful Online/Offline Channel Integration
Omnichannel marketing campaigns that integrate both online and offline channels ensure that your messaging reaches your customers on their preferred...
Are You Equipped to Manage Your First-Party Customer Data?
There’s an important change coming in how businesses gather and utilize customer data. For years, marketers have been using third-party cookies to...
How the COVID-19 Pandemic Changed Retail in Just One Year
If you’re like us, you were probably very surprised recently when reporting began on the one-year anniversary of the first COVID-19 lockdowns. We found...
Tips for a Superior Digital Customer Experience
The COVID-19 pandemic greatly accelerated the shift to online shopping in the retail sector, with total retail e-commerce sales in 2020 in the US up...
How Customer Data Management Impacts Marketing Performance
To carry out successful data-driven, customer-centric marketing campaigns, customer data management -- the practice of collecting, managing, analyzing,...
