Why has customer centricity continued to gain popularity in marketing? Marketing leaders know that customer centricity is a way of doing business that...
Why Golden Records are Critical for Data-Driven Marketing
We recently wrote about the importance of data quality to marketers, noting that high-quality customer data is an absolute necessity when trying to...
What Does Digital Transformation Mean to Marketers in 2021?
Digital transformation is a term that seems to be everywhere these days. But what does it mean exactly? And how does it impact marketers in 2021?
If...
Why Data Quality Must Be a Marketing Priority
There’s no doubt that data is critical for success in today's marketing world. All the personal information related to your organization’s target...
The 2021 Marketer's Wishlist: Customer Centricity, Personalization, and More
With the holiday season upon us, many of us are rushing around to get those last-minute gifts purchased and wrapped (or delivered). It got us to...
2021 Retail Trends: What the Experts are Predicting
It’s been a wild year in terms of retail trends. Nearly everything changed in 2020, as consumers and retailers adapted to the restrictions of the...
How Retailers Can Overcome the Loss of Third-Party Web Cookies
With Google following in the footsteps of Apple and Mozilla and phasing out support for third-party cookies in its Chrome browser by 2022, now is the...
How to Succeed at Customer-Centric Marketing During the Holidays
A few weeks ago we wrote about holiday shopping predictions for 2020, which include a longer shopping season, an increase in online shopping “back to...
VIDEO: Building Data Pipelines for Rapid Customer Insights
In the first video in our Cutting Through The Noise series, Paul Mandeville, Chief Product Officer at QuickPivot, and Kristen Carlson, VP of Marketing...
