How Channel Integration Benefits Digitally Native Organizations

Over the last 15 years, the retail industry has undergone a major transformation thanks to the growing use of digital shopping channels by an...

Marketers Will Need Customer Data Analytics to Overcome COVID-19

Accurate and actionable customer data is the key to better marketing. This is true in ordinary times, but even more so during challenging ones, like...

Why a Unified View of the Customer is Essential in Retail

Forward-thinking organizations know that customer data is the foundation of any successful customer experience strategy. And odds are that if you’re a...

Why Customer Analytics is So Important for Marketers

If you are a marketer, you know customer analytics are important.

According to the Gartner CMO Spend Survey 2019-2020, “marketing leaders highlight a...

How to Deliver the Personalized Experiences Consumers Want

According to Gartner, personalization is “the process of tailoring an experience or communication based on information a company has learned about an...

Customer Centricity vs. Customer Experience: Understanding the Difference

While the two terms sound similar at first glance, there’s a nuanced – but critical - difference between them. Both put the customer at the center. But...

Want to Build Brand Loyalty? Start With Data

When it comes to brand loyalty, the numbers speak for themselves. Loyal customers are the most profitable customers because they are cheaper to market...

Tips for Customer-Centric Marketing

Customer-centric marketing is the objective of successful, world-class organizations because it works – empowering marketing teams to target the right...

Takeaways from the 2019 NEMOA Fall Summit

As anticipated, the 2019 NEMOA Fall Summit provided a great opportunity for marketers to gather and network while sharing insights and lessons learned...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

A Customer Data Platform or Marketing Automation? Find Out Which One You Really Need.

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