COVID-19 Has Accelerated the Need for Advanced Customer Segmentation

In QuickPivot’s 15+ years of existence, one truth that we’ve come to realize is that an impenetrable knowledge and understanding of customer behavior...

Why Your Customer Data Might be Sabotaging Your Multichannel Marketing Strategy

 

In a recent blog post, we wrote about how to get all your marketing channels working together to seamlessly move your customers from one channel to...

Q&A: Improving Cross-Channel Marketing Efficiency for Better ROI

To be successful in the B2C marketing world in 2020 (and beyond), it's critical to engage your customers with personalized content and messaging that...

The Importance of an Optimized Omnichannel Customer Journey

If you are a marketer today, you know that your target audience is shopping across multiple digital and physical channels. In fact, research shows that

Do You Know the Different Types of Customer Data Platforms?

In a recent blog post, we talked about how to start the process of choosing the right customer data platform for your organization by defining your...

In a Crowded CDP Market, Look for Function over Flashiness

The COVID-19 pandemic will undoubtedly have a lasting impact on the customer mindset. Consumers have lost jobs, savings and trust, and their shopping...

How Retailers Have Adapted During COVID-19 to Survive and Thrive

The COVID-19 pandemic has caused an unprecedented disruption to commerce and the retail industry. Retail sales dropped a record 16.4% in April...

How Channel Integration Benefits Digitally Native Organizations

Over the last 15 years, the retail industry has undergone a major transformation thanks to the growing use of digital shopping channels by an...

Marketers Will Need Customer Data Analytics to Overcome COVID-19

Accurate and actionable customer data is the key to better marketing. This is true in ordinary times, but even more so during challenging ones, like...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

A Customer Data Platform or Marketing Automation? Find Out Which One You Really Need.

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