Today’s consumer moves between multiple devices and channels all day long. They start their day on their mobile, then switch to a tablet on the...

Does your organization have a first-party data strategy yet? As the use of third-party cookies phases out (Google won’t support third-party cookies...

Catalogs have been an effective means of engaging customers since Tiffany & Co. mailed the very first U.S. catalog in 1848. In the years since,...

Omnichannel marketing campaigns that integrate both online and offline channels ensure that your messaging reaches your customers on their preferred...

There’s an important change coming in how businesses gather and utilize customer data. For years, marketers have been using third-party cookies to...

If you’re like us, you were probably very surprised recently when reporting began on the one-year anniversary of the first COVID-19 lockdowns. We found...

The COVID-19 pandemic greatly accelerated the shift to online shopping in the retail sector, with total retail e-commerce sales in 2020 in the US up...

To carry out successful data-driven, customer-centric marketing campaigns, customer data management -- the practice of collecting, managing, analyzing,...

In the second video in our Cutting Through The Noise series we look at the importance of data quality and unified customer records (also known as...