Omnichannel marketing campaigns that integrate both online and offline channels ensure that your messaging reaches your customers on their preferred...

There’s an important change coming in how businesses gather and utilize customer data. For years, marketers have been using third-party cookies to...

If you’re like us, you were probably very surprised recently when reporting began on the one-year anniversary of the first COVID-19 lockdowns. We found...

The COVID-19 pandemic greatly accelerated the shift to online shopping in the retail sector, with total retail e-commerce sales in 2020 in the US up...

To carry out successful data-driven, customer-centric marketing campaigns, customer data management -- the practice of collecting, managing, analyzing,...

In the second video in our Cutting Through The Noise series we look at the importance of data quality and unified customer records (also known as...

Why has customer centricity continued to gain popularity in marketing? Marketing leaders know that customer centricity is a way of doing business that...

We recently wrote about the importance of data quality to marketers, noting that high-quality customer data is an absolute necessity when trying to...

Digital transformation is a term that seems to be everywhere these days. But what does it mean exactly? And how does it impact marketers in 2021?

If...