How Retailers can Prepare for the "New Normal"

“When do you think life will get back to normal?”

It’s the question we’ve asked ourselves, our friends, our families, and our coworkers. It’s what...

How to Demonstrate Value During the COVID-19 Crisis

Here in Massachusetts, QuickPivot’s home state, we are almost three weeks into our stay-at-home advisory. However, like many other Americans,...

The Impact of COVID-19 on Retail: Looking to the Past to Prepare for the Future

As a data-driven company, and one that helps our clients be more data-centric, we prefer to learn and make decisions by looking at historical...

CDP vs. CRM: A Top Level Comparison

A New Approach to an Old Problem

Almost every company grapples with some version of the same challenge: how to use customer data collected from various...

Bridging the Online-Offline Marketing Gap

It’s no secret that consumer shopping behavior has changed drastically over the past decade. Consumers are shopping continuously across digital and...

Practical Machine Learning: The Use Case in Retail Banking

Despite all of the buzz about machine learning and AI, it’s still relatively rare to see concrete examples of practical machine learning in action,...

Going Direct-to-Consumer? A Primer for Marketers.

Brands selling direct to consumers (D2C) is not a new concept, however in the past few years we’ve seen explosive growth in this strategy. For decades,...

Direct Mail + Customer Data Platform = Pure Marketing Magic

The NEMOA Spring Summit, the catalog and eCommerce industry's biggest national summit, just ended today, and the days flew by. We had the chance to...

Three Signs you Need a Customer Data Platform

You may have heard that we joined the CDP Institute as a Gold Sponsor. Why? In recent years we’ve noticed that more and more brands have come to us...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

A Customer Data Platform or Marketing Automation? Find Out Which One You Really Need.

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