The QuickPivot Blog

QuickPivot provides fast, powerful, easy to use software for smart marketers with big ideas.

2020 Holiday Shopping Predictions: What the Experts are Saying

It’s been a chaotic year for retailers (and consumers for that matter), with the COVID-19 pandemic disrupting normal consumer shopping behaviors and...

As Third-Party Cookies Crumble, What Will Take Their Place?

In January 2020, Google announced it was following in the footsteps of Apple and Mozilla and phasing out support for third-party cookies in its Chrome...

The Must-Have Technology in a B2C MarTech Stack in 2020

You rely on your marketing technology to optimize, amplify and measure your marketing processes every day. The software programs in your marketing...

Keep Siloed MarTech Data from Derailing Your Cross-Channel Marketing Strategy

More than any other point in time, marketing revolves around the consumer. Today’s consumers have more brands and goods to choose from than ever...

Five Cross-Channel Marketing Best Practices You Need to Follow

Today’s typical consumer researches and shops across many channels and devices: social media, web, catalog, in-store, mobile, laptop, etc. In fact,...

COVID-19 Has Accelerated the Need for Advanced Customer Segmentation

In QuickPivot’s 15+ years of existence, one truth that we’ve come to realize is that an impenetrable knowledge and understanding of customer behavior...

Why Your Customer Data Might be Sabotaging Your Multichannel Marketing Strategy

 

In a recent blog post, we wrote about how to get all your marketing channels working together to seamlessly move your customers from one channel to...

Q&A: Improving Cross-Channel Marketing Efficiency for Better ROI

To be successful in the B2C marketing world in 2020 (and beyond), it's critical to engage your customers with personalized content and messaging that...

The Importance of an Optimized Omnichannel Customer Journey

If you are a marketer today, you know that your target audience is shopping across multiple digital and physical channels. In fact, research shows that

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

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