The QuickPivot Blog

QuickPivot provides fast, powerful, easy to use software for smart marketers with big ideas.

Creating Fan Engagement: How to use data to create an unfair playing field

I’m from Indiana.  And with my heritage comes a natural predisposition to college basketball.

Effort to Impact: What's Your Ratio?

As marketers, we’re constantly measuring the ratio of effort to impact, and making the requisite trade-offs in time, staff and budget to achieve our...

David vs. Goliath: 5 Ways Retail Marketers Can Stay Relevant in the Age of Amazon

To many retail marketers today, Amazon.com seems unstoppable. The website that ate retail has overtaken a fellow titan, Wal-Mart, as the second-largest...

As Facebook Competition Heats Up, First-Party Data is More Valuable Than Ever

Earlier this month, Digiday reported on an interesting phenomenon sweeping across direct to consumer (DTC) brands’ marketing teams: they’ve started...

What Do Retail Bank Closures Tell Us About Customer Expectations?

There’s a popular narrative surrounding the current state of retail banking, and it goes something like this: millennials are turning to mobile...

eCommerce News: eBay’s getting more personalized, and you can too

eBay, one of the earliest and most well-known eCommerce innovators, has a problem: there are too many different items for sale on the platform. 1.1...

How Customer Data Helps Big Brands Respond to DTC Challengers

If you’ve spent time on any social media platform in the past few years, chances are you’ve seen ads for direct-to-consumer (DTC) brands. The success...

How a Customer Data Platform Enhances Marketing Automation

Marketing automation (MA) is one of the most commonly used marketing technologies. It has the potential to boost team productivity, improve customer...

Bridging the Online-Offline Marketing Gap

It’s no secret that consumer shopping behavior has changed drastically over the past decade. Consumers are shopping continuously across digital and...

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Vendor Landscape: CCCM, March 2017

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Colin Hall, Chief Marketing Officer

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