The QuickPivot Blog

QuickPivot provides fast, powerful, easy to use software for smart marketers with big ideas.

This time, it’s personal.

For the past decade we’ve heard the same mantra: “the right product, for the right person, at the right time”. And for a while, performing basic...

Let's Get Personal With Customer Data

You open your inbox and see an offer from a retailer you know. Which would you be more likely to respond to? A flashy-looking but generic coupon or a ...

QuickPivot News: New Digital Marketing Capabilities Powered by LiveRamp

Did you see the news? Yesterday we launched brand-new functionality for the QuickPivot customer data platform!

Oh, baby! Breaking down marketing silos with a CDP

When I first found out I was expecting – I was quick to try to hide clues from my friends and coworkers – cutting back on my morning caffeine habit and...

The Best Way to Bridge the Gap Between IT and Marketing? Implement a Customer Data Platform

In a previous blog post, we discussed how important a close relationship between IT and Marketing teams has become, and how the legacy relationship...

Navigating the DMP and CDP Landscape

What Is a Data Management Platform?

IT and Marketing: How to Go from Frenemies to Friends

As marketing evolves and technological infrastructure becomes a key element to its success, a close relationship between IT and Marketing teams becomes...

Three marketing mistakes that drive customers crazy

In a Frost and Sullivan study, it was determined that by 2020, customer experience will overtake price and product as the key brand differentiator....

Three Important Questions a Customer Data Platform Helps Retailers Answer

“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” – Geoffrey Moore

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

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