The QuickPivot Blog

QuickPivot provides fast, powerful, easy to use software for smart marketers with big ideas.

Tips for Successful Online/Offline Channel Integration

Omnichannel marketing campaigns that integrate both online and offline channels ensure that your messaging reaches your customers on their preferred...

Are You Equipped to Manage Your First-Party Customer Data?

There’s an important change coming in how businesses gather and utilize customer data. For years, marketers have been using third-party cookies to...

NEMOA Spring 2021: Analyzing Holiday Shoppers for Maximum Insights

At the end of March, QuickPivot had the pleasure of sponsoring the NEMOA Spring Summit event. Despite being a virtual event, the NEMOA event organizers...

How the COVID-19 Pandemic Changed Retail in Just One Year

If you’re like us, you were probably very surprised recently when reporting began on the one-year anniversary of the first COVID-19 lockdowns. We found...

Tips for a Superior Digital Customer Experience

The COVID-19 pandemic greatly accelerated the shift to online shopping in the retail sector, with total retail e-commerce sales in 2020 in the US up...

How Customer Data Management Impacts Marketing Performance

To carry out successful data-driven, customer-centric marketing campaigns, customer data management -- the practice of collecting, managing, analyzing,...

Transforming Your Data Into High-Quality Customer Records (VIDEO)

In the second video in our Cutting Through The Noise series we look at the importance of data quality and unified customer records (also known as...

How Customer Centricity Translates Into Improved Marketing

Why has customer centricity continued to gain popularity in marketing? Marketing leaders know that customer centricity is a way of doing business that...

Why Golden Records are Critical for Data-Driven Marketing

We recently wrote about the importance of data quality to marketers, noting that high-quality customer data is an absolute necessity when trying to...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

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Colin Hall, Chief Marketing Officer

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