The QuickPivot Blog

QuickPivot provides fast, powerful, easy to use software for smart marketers with big ideas.

Why Your Customer Data Might be Sabotaging Your Multichannel Marketing Strategy

 

In a recent blog post, we wrote about how to get all your marketing channels working together to seamlessly move your customers from one channel to...

Q&A: Improving Cross-Channel Marketing Efficiency for Better ROI

To be successful in the B2C marketing world in 2020 (and beyond), it's critical to engage your customers with personalized content and messaging that...

The Importance of an Optimized Omnichannel Customer Journey

If you are a marketer today, you know that your target audience is shopping across multiple digital and physical channels. In fact, research shows that

How Does Gartner Categorize Today's CDP Vendors?

If you’ve been following our blog recently, you’ve likely noticed that we’ve done a fair bit of analysis on the growth of the customer data platform...

Do You Know the Different Types of Customer Data Platforms?

In a recent blog post, we talked about how to start the process of choosing the right customer data platform for your organization by defining your...

The Customer Data Platform Continues to Evolve

Have you recently been looking into ways to improve your marketing personalization or customer targeting capabilities? Or perhaps researching the...

In a Crowded CDP Market, Look for Function over Flashiness

The COVID-19 pandemic will undoubtedly have a lasting impact on the customer mindset. Consumers have lost jobs, savings and trust, and their shopping...

How Retailers Have Adapted During COVID-19 to Survive and Thrive

The COVID-19 pandemic has caused an unprecedented disruption to commerce and the retail industry. Retail sales dropped a record 16.4% in April...

Why Creating a Unified Customer View is a Priority for Digital Transformation

Digital transformation has been one of the most oft-referenced and widely implemented business trends of the last 20 or so years, and chances are it’s...

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“QuickPivot's platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools that go beyond the typical flowchart style tools.”

Kelly Dedman, Technology Analyst

“B2C marketers in retail should consider its updated UX, with QuickCollect and QuickTarget for customer segmentation and QuickPalette for campaign workflows.”

Vendor Landscape: CCCM, March 2017

“QuickPivot's platform can help our clients eliminate data silos, reduce wasted efforts and optimize customer data across online and offline channels.”

Lois Brayfield, CEO

“As Allen Edmonds further developed its direct-to-consumer business, we knew that we needed a powerful new marketing platform and a flexible business partner. We found both and more in QuickPivot.”

Colin Hall, Chief Marketing Officer

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